We shape your web presence so that you can shape the future of your business.
SEM or Search Engine Marketing is the means of gaining website traffic and obtaining leads by purchasing ads on search engines such as Google, Yahoo or Bing. Search engine marketing is also referred by the term ‘pay per click (PPC)’. Pay Per Click (PPC) is bang for your buck, which unlike other marketing platforms starts showing instant results.
The IKF Solution
We are a Google partner in India that is armed to the teeth with Google Adwords Certified Professionals. From charting the course of campaigns to tweaking bids to analyzing ad copies to fine-tuning campaigns as per latest practices to keeping constant tabs on what’s ticking and what isn’t - their involvement and proficiency ensures that your campaign is a success from the get-go. Our Pay Per Click (PPC) specialists plumb the depth of your business to understand your objectives, challenges, and competitors and devise a bespoke, data-driven campaign that delivers maximum results.
- Google Search Campaigns
- Google Display Campaigns
- Google Shopping Campaigns
- Google Video Campaigns
- Google Universal App Campaigns
- Facebook Advertising
- Instagram Advertising
- LinkedIn Advertising
- Amazon Advertising
- Pinterest Advertising
- Twitter Advertising
- What is PPC?
- How Much Will it Cost?
- Why Should I Prefer to Work with IKF ?
- Do You Execute Campaign On Google Or On Other Platforms as Well?
- How Do You Measure and Track ROI for Campaigns?
- What Is Google Adwords?
- Can You Run A Campaign for Me While I Am Already Running Another Adwords Campaign?
- How Much Time Does It Take To Create a SEM Campaign?
- Why Can't I See my Ad?
- If I Have A Limited Budget, Is PPC Still Worth It?
- Is PPC Advertising Better For B2C Or B2B Businesses?
PPC is an acronym for Pay-per-click which is a model of internet marketing where the advertisers can display their products and/or services on the publisher's (Google,Bing) platform and in return they have to pay them whenever their ad is clicked.
The Cost depends on various factors such as
competition, industry specific cost-per-click, number of products/services you want to advertise, location and many other factors.
Since our inception in the year 2000, we have successfully implememented PPC for a number of international and national clients. We have worked with diverse industry domains such as Real estate, E-Commerce, Retail, Health Care, Manufacturing, Consultancy etc.
Yes, we execute a campaign on all paid platforms namely Google, Bing, Facebook, Instagram, LinkedIn, Twitter, Youtube etc. In addition to this, we can help you run your ads on platforms such as Amazon as well.
Tracking the return on investment (ROI) for the online advertising campaign depends on what are the campaign goals. For e.g. brand awareness, lead generation, free trial etc. There are different types of tracking of ROI for each platform i.e. for Google - Set up Google AdWords Tracking Code, for Facebook - Setup Facebook Pixels, Track Your Phone Calls.
Google Adwords is Google's advertising platform on which advertisers bid on product or service keywords for their clickable ads to appear in Google's search results.
No, If both campaigns use the same keywords and the users are sent to the same site, you will compete with your own keywords thereby blowing up the cost per click on your own campaign. Eventually, Google will show only one of the ads.
The SEM campaign creation can be done within a few hours, however, the keyword research, ad copies, campaign strategy, landing page development and the call tracking programme could take a few more days.
There are a few reasons you may not be able to view your ad:
1. Campaigns could have outrun the budget
2. Your ads might have been scheduled to run only for a certain time period
3. Your promotion is geo-focused in an area other than yours.
If people are looking for your product/service over the internet, then it's always worth the shot.
If you know your audience is looking for your business and you want to boost your sales , then PPC is for you, irrespective of whether your model is B2C or B2B.