The Dos and Don’ts of Corporate Videos

By now we're sure you know that people have a voracious appetite for watching videos—we are also included in "people". Whether you are a B2B organization or a mainstream B2C company, corporate videos can bring immense value to your marketing efforts. From boosting the conversion rate on your website to increase the click-through rate of your emails, corporate videos are an effective weapon of your marketing arsenal.

As they are instrumental in bringing about positive changes, there's no saying that you have to invest a serious amount of time and efforts into producing them. Instead of doing it all on your own whilst you are caught up with your work commitments, it makes sense to hire a video production company in Pune. The biggest plus of working with a professional company offering video production services in Pune is that they know their job, the challenges that can spring up during the shoot, the script—basically the A to Z of everything.

As a video production services in Pune, here are some dos and don'ts that we'd like business to know before they go for an agency—

The Dos

Pen down everything that you want to convey

Having a rough idea in mind and knowing every little detail down to a fine art are two different things and the latter will always serve you well. You don't need to know the technical part of the video production process but you definitely need to put down on a paper what you intend to do with the video—whether you want to make this corporate video a part of your thought leadership activity or give a tour of your manufacturing unit or want to talk about your product or anything else.

Think about how you want to present it—in terms of a story. Most importantly, spend some time watching and analyzing your competitors' corporate videos—how they have communicated their message, what could have been done away with, what hook line they employed, etc. This will make sure that you are going in one particular direction that veering off here and there. It's important to have a sense of where you are going with the video.

Apply the Goldilocks rule to the video's length

When it comes to the length of video it is essential to know your subject and the time your audiences would spend watching it. For this, we'd recommend watching a couple of corporate videos and observe which ones held your attention and which ones made you lose interest and stop. This will help you determine the ideal length of your video. If you are making a corporate video revolving around your product/service, make a sure touch on only the essential features and benefits rather than going the whole nine yards about it.

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Include a clear call-to-action

At the end of the day, the purpose of your corporate video is to prod your audiences to take a specific action. Whether you want to direct your viewers to a particular page, include the link or want them to visit your store, add your details at the end.

The Don'ts

Put too much into the video

If you are doing the corporate video for the first time you might be confused as to what and how much to put into the video. Larding your video with too much will be overwhelming for your viewers and the message might be lost in the overload. The idea here is to think about that which is absolutely essential and build a short and sweet story around it. You can make multiple corporate videos, there's no need for you to make one video and cram too much in it.

Deliver a sales pitch

Your corporate video is essentially an opportunity to present yourself in a way that a sales pitch can't. A corporate video is your chance to show your product in an entertaining, engrossing, and emotional way to make the most of this format rather than making it an aggressive sales pitch.

Go overboard with the music

Background music should be chosen judiciously! You don't want the music to drown out your voice or distract the viewers. Keep it mild and subtle.

So if you are looking for a video production company in Pune, that will work closely with you to create an engaging corporate video for you, hit us up TODAY! Feel free to call us +91 88888 66110 or email us at sales@ikf.co.in and someone from our team will get in touch with you pronto!