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3 min read
We are nearing the end of 2022 and still talking about the importance of web development for business!
Right now, on your website, several fatal errors are preventing you from capturing business enquiries. And the scariest part is—you might not even be aware of them!
In this blog, I’ll talk about five website mistakes that are killing your performance and business enquiries.
But what good is all this if you don’t have a concrete plan about how, where, and when you’re going to push your content so your audiences can consume it in the most effective way?
Mistake #1: Not updating your website from time to time
As the CEO of a web development company in Pune that has served 900+ clients from different industries and designed 500+ websites, one common mistake I have observed over the years is that many businesses don’t update their websites.
Google doesn’t favour old and stale content and will not give your website the necessary visibility to reach your target audiences. To make your website search-engine friendly, keep it fresh by upgrading its functionality, design, and tech.
Mistake #2: Not paying attention to the user experience
Just as you review and eliminate organisational practices that aren’t serving any purpose, you should also discard elements from your website that aren’t doing anything.
Consult any website design company; they’ll tell you that slow page load or confusing navigation are hurtful to your user experience. If you look at your website as a source of business enquiry and marketing communication, ensure it looks, feels, and works effortlessly.
Mistake #3: Not using Google Analytics
Google Analytics is a powerful tool that provides helpful insights and data, enabling businesses to improve their ROI. It acts like a mark sheet of your website—pointing to crucial areas that matter to you.
Moreover, it also highlights who is searching your website, where your high-intent target audiences are located, which pages and keywords are bringing you more traffic, and so on.
Mistake #4: Not investing time in content marketing and optimisation
If your content lacks originality, detailed information, and consistency—there’s no chance it will get you exposure.
You must create fresh content and enhance it with relevant keywords to improve your digital presence and discoverability on search engines. As a branding and digital marketing agency offering content writing services, we help brands realise their marketing goals by developing high-impact, word-perfect copy.
Mistake #5: Not using clear CTAs
After a visitor lands on your website and goes through the information, what do you want them to do? Sign up for your newsletter, shop from you, or walk into your office? This is where your call to action becomes critical.
As a rule of thumb, you’ll need to prominently place your CTAs in different locations to prompt the intended response from the visitor.
Please remember that your website is your sales engine, and to make the most out of it, make sure you fix these mistakes.
Also, if you want us to audit your website and point out critical elements that need attention, feel free to contact our marketing experts.
Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.
Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.
