Game changer. Someone whose dramatic entry into the plot just capsizes everything – topples those who were comfortably warming thrones, and basically changes the course of a seemingly smooth going narrative. You must think I’m talking about a young entrepreneur or a startup company that probably sewed up a delicious deal with a magnanimous venture capital, but unfortunately, I’m not.

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With the startup ecosystem evolving and proliferating, the organisms that inhabit it and slog their guts out to make it livable and sustainable – entrepreneurs, I mean, are obviously making for interesting studies for a lot of us.
Entrepreneurs are a different breed, aren’t they? They are people who are a powerhouse of crazy mad energy, who blast through challenges

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Everyone at IKF feels special about Search Engine Optimization aka SEO. ‘You guys make a living from it’, you’d be quick to say. But our fascination about SEO is pure and well-intentioned. We have someone amongst us who stares at analytics interface as if reading a billet-doux, well, of course, that’s when the numbers look good. But I’m kind of

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Hashtag is like the pulse of social media. It’s trending, as what you are thinking at the moment is written in hashtags.  Hashtags are the lifeblood for instagram. All the emotions are vented through hashtags, say for example #bae #bff #isropslvlaunch #oscars2017 and so many.

Whether you are happy or sad, insta shows it with

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Ever wondered why your website isn’t generating enough traffic and consequently affecting the sales? First things first, did you check if your website looks pleasing to the eye, navigates with ease and answers your customers queries in a flow? Probably not. There are scores of agencies who design websites day in and out. But the ones that make a mark

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Many times clients are not interested in a sales pitch that a salesperson is trying to put up. Instead, customers tend to linger around if they find a ‘resource’ in the salesperson. Clients are meant to buy what they need, what they like or what they think they like or need. It is this simple reality that sales professionals need

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Evaluating and choosing a perfect digital marketing company is a task that needs to be done with a lot of initial planning and analysis. Choice of the right digital marketing firm is an important milestone, particularly if you have just started a business. There are a number of digital marketing and online advertising agencies that claim to be different or specialist,

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