What should a decision-maker ask before investing in demand generation campaigns?
Decision-makers should ask before investing in demand generation campaigns to ensure readiness and alignment with business objectives.
Key questions include:
• Do we have strong creative assets and messaging
• Are nurture systems in place to handle leads
• What are the expected timelines for results
Understanding these factors helps set realistic expectations and ensures effective campaign execution.
IKF Insight
Ensure strong creatives and follow-up systems are in place before generating early-stage demand.
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