What are the biggest mistakes companies make when planning performance marketing?
Mistakes companies make in performance marketing often involve poor planning, lack of tracking, and unrealistic expectations.
Common issues include:
• Not setting clear KPIs or goals
• Weak landing pages that do not convert
• Ignoring data and optimization insights
Another major mistake is focusing only on traffic instead of conversions. Without proper strategy and tracking, campaigns may generate activity but fail to deliver meaningful business results.
IKF Insight
Never run campaigns without clear KPIs and strong landing pages, as both directly impact results.
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