What are the most common mistakes businesses make with performance Max and automated campaigns?
Common mistakes in performance Max and automated campaigns often come from weak inputs and lack of strategic control.
Typical issues include:
• Poor-quality creatives and limited asset variety
• Weak audience signals affecting optimization
• Inaccurate or missing conversion tracking
Another common mistake is expecting instant results without allowing time for the learning phase. Automation requires strong data inputs and patience to deliver consistent performance.
IKF Insight
Improve creatives, tracking, and patience during the learning phase for better results.
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