What should a decision-maker ask before investing in performance Max and automated campaigns?
Decision-makers should ask before investing in performance Max and automated campaigns to ensure readiness and alignment with business goals.
Key questions include:
• Do we have sufficient conversion data
• Are creatives and assets ready for multiple formats
• Is tracking accurate and reliable
Evaluating these factors helps determine whether automation will deliver expected results and ensures better campaign performance.
IKF Insight
Validate data readiness and asset quality before adopting automation to avoid poor results.
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