Who should consider retargeting and remarketing, and who may not need it yet?
Retargeting and remarketing should be considered by businesses that already generate website traffic but want to improve conversions.
It is most effective for companies with consistent traffic and defined conversion goals. Businesses with low traffic may not benefit immediately, as there may not be enough users to retarget. Building initial traffic is essential before implementing these strategies.
IKF Insight
Start retargeting only after building sufficient traffic for meaningful audience size.
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