What is the difference between retargeting and remarketing and always chasing net-new audiences?
Retargeting and remarketing differ from chasing new audiences by focusing on users who have already interacted with the brand.
While new audience targeting expands reach, retargeting improves conversion efficiency. Both approaches are important, but retargeting typically delivers higher conversion rates. A balanced strategy ensures both growth and efficiency.
IKF Insight
Use retargeting for efficiency and new audience targeting for scaling reach.
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