How do you manage multiple social media accounts?

Managing multiple social media accounts effectively requires a centralized management platform, a clear content calendar, defined ownership for each account, and standardized workflows for content creation, approval, and publishing. Without these structures, multi-account management becomes reactive, inconsistent, and error-prone.

Tools and processes for multi-account management:
– Hootsuite, Sprout Social, or Agorapulse as the centralized publishing and monitoring hub
– A shared content calendar in Notion or Airtable with account-specific columns and approval status tracking
– Separate brand voice guides for each account if they serve different audiences
– Unified analytics dashboards in Looker Studio pulling data from all accounts for cross-account performance comparison
– Clear role definitions: who creates content, who approves it, who publishes it, and who manages community responses for each account