What is the typical process of a website design project?

A professional website design project follows a structured sequence: discovery and strategy, information architecture, wireframing, visual UI design, prototyping, client review, design system documentation, and developer handoff. Each phase builds on the previous, and skipping phases to accelerate timelines typically creates rework that costs more time than the shortcut saved.

Discovery involves stakeholder interviews, audience persona definition, competitive analysis, and current site auditing. Wireframes establish structural logic before visual decisions are made. UI design applies the brand system to the approved wireframe structure. Prototyping in Figma enables usability testing before development begins. Handoff includes annotated designs, a component library, responsive specifications, and asset exports, all delivered through Figma’s developer mode or Zeplin.