How do integrations work with CRM, payments, marketing tools, and telephony?

CRM integrations (HubSpot, Salesforce, Zoho) use REST APIs to create or update contact and deal records based on website events: form submissions, demo bookings, content downloads, or account registrations. Field mapping must be configured to align website data fields with CRM properties, and workflow triggers must be set up within the CMS to initiate the correct sales sequences.

Payment integrations with Razorpay, Stripe, or PayU use a two-step server-side flow: the backend creates a payment order or intent via the gateway API, the frontend displays the payment interface using the gateway’s SDK, and a webhook listener on the backend confirms successful payment and updates the order status in the database and CRM simultaneously. Marketing tool integrations (Mailchimp, Klaviyo, ActiveCampaign) sync contact data and subscription preferences, triggering automated nurture sequences based on website behavior. Telephony integrations with Twilio or Exotel send SMS notifications for form confirmations, appointment reminders, or transaction alerts through server-side API calls triggered by the relevant website event.