Google Ads For Manufacturing

The most important aspect under PPC for manufacturing companies is finding the keywords that our clients’ customers will be using while searching for manufacturers. This is why we start by doing research to discover such manufacturing-specific search terms, industrial product names, and technical specifications, to connect with qualified manufacturing prospects.

The next step in creating a rock-solid, ROI-focused campaign related to Google Ads for manufacturing is creating a campaign structure revolving around specific product categories, industrial services, and geographic targeting. The objective is to increase the relevance and quality scores of the ads by creating tightly themed ad groups.

Now, the next step is creating highly specific ad copies that focus extensively on the manufacturing-centric terms and phrases, so that we are able to resonate with the audience in a better way. For instance, we mention quality standards, production capabilities, and competitive advantages that position our clients innovatively, empowering them to carve a unique niche for themselves.

One of the most important aspects under PPC for manufacturing companies is the landing page. We at IKF ensure creative and data-fuelled landing page optimization, focused on solving the B2B audience’s pain points and triggering maximum conversions. We make sure that every landing page used with the advertisements has crucial elements such as quote request forms, technical specification downloads, and contact submissions.

Once the landing page is optimized, ad copies are tested, and the campaigns are rolling, we ensure a continuous and consistent optimization of the campaign, which translates to optimal performance of the ads and maximum output from the allocated budget. We accomplish this by automating bidding strategies, manually tweaking the campaigns, and having a holistic view of the conversions.