Web Design is a Critical Component of your Digital Marketing Plan

Can any enterprising businessman today afford to overlook the importance of ‘feature –rich’ and ‘user-friendly’ company website? The obvious answer is ‘No’. It might sound cliché but a highly functional and attractive website is one of the top priorities of digital marketers. As one of the trusted website designing company […]

Technical SEO or Content Marketing, which one should you go for?

Hi, my name is Ashish Dalia & today I’m going to settle a much-asked question. Technical SEO or Content Marketing. Which one is better? In my experience of leading my team as the CEO of a leading digital marketing agency in Mumbai and Pune, I Knowledge Factory, I have seen […]

A 3 pronged approach toward a successful website!

The main reason a business owner creates a website for his business is generating leads & driving sales. Building a new website or refurbishing an existing one can be quite a tedious task. This is the reason everyone looks to have the best website development company in India to get […]

Is your website being ignored? Here are 5 reasons why

As a business owner, you want your website to be among the top-ranking websites on all search. The point is to get as much organic traffic on your website as possible. Many of the business owners miss out on organic traffic merely because of the lack of efficient SEO services […]

3 Tips to Transform Your Business Digitally

Change is inevitable. Yes, there is a wave of disturbance nowadays. New technology is emerging every second. But have you ever wondered how far we have come? Was it the need, or was it the want? Anyway, the business has been modified with transformation and the drive to create something […]

3 Important Pointers to Create the Perfect Mobile Friendly Website!

The mobile revolution is truly here & it is a fact that Google has modified its algorithm to favor mobile-friendly websites more than regular websites. This has caused a major shuffle in page rankings & sites that earlier used to perform very well in search engine rankings started lagging behind […]

5 Digital Marketing Tips To Beat The Pandemic!

“Hope is being able to see that there is light despite all of the darkness.” When the COVID-19 virus first started spreading, we hardly knew it would become the turning point of our lives or it will cause such havoc in our lives. With the whole nation in lockdown since the […]

6 Reasons Why you Should Have a Responsive Website!

Nowadays we take better care of our smartphones & electronic devices than we do of ourselves! Do you remember the ill-fitting shrunken version of a desktop site on your smartphone in the earlier times wherein you had to zoom & pinch painstakingly to see anything? It was the worst experience […]

5 Tips To Help You Choose The Right Mobile App Development Company In India

Nowadays, cell phones & iPads have become a huge part of our everyday lives & it has become difficult to imagine life without them. Today, apps are available for literally everything we do in everyday life right from chatting with your friends to maintaining your monthly finances, reading books & […]

10 Powerful Digital Marketing Ideas to boost traffic in 2020

As they say, the best marketing doesn’t feel like marketing! Nowadays, we are living in an advanced technological driven world & digital marketing is a vital cog in the marketing machine. The competition is so tough today that it works on eat or be eaten principle! In my experience as […]

Choosing the Best Digital Marketing Company in India for Your Brand

So, you want to choose best digital marketing company in India. Well, every business does! Choosing the right digital marketing company for your business is a big task at hand! You see, digital is a vast expanse of an industry. There are thousands of agencies claiming to be the best […]

Thinking of Building a Website in 2020? Here’s Your To-Do List of Six

Building a website in India in the year 2020 has become a much faster process than it traditionally used to be. Anybody with a little bit of technical knowledge and understanding can create their own website in a matter of minutes. With all the online web building tools available at […]

5 Content Marketing Tips For Small Businesses

Digital marketing may seem like an extravagant expense for many small business owners. But with content marketing, that doesn’t have to be the case! As a leading digital marketing agency in Pune, we believe that content marketing is on a rise to become an industry in itself and there is […]

5 Tips to Run Effective App Store Optimization Campaigns

App store optimization (ASO) is basically search engine optimization for apps. Now a days, apps have become an important touch-point for audiences, as they are an extension of your brand’s experience to the customer. As a leading digital marketing company in Mumbai, we believe that businesses should give equal importance […]

Factors to Mind While Building a Mobile Responsive Website

A responsive website automatically changes to fit the device you’re reading it on. This should not even be an option when developing a website because certainly, mobile users are at par and ever-growing in number as compared to desktop users. It takes only a whim to unlock your phones and […]

Should You Still Be Doing SEO in 2020?

The first position in Google captures around 32% of search traffic, the second position captures around 16% while the 10th position still gathers 2%. That means, in an average monthly search of 550,000, the highest position has the potential to gather traffic of 176,000 which is a lot! But we […]

Changing Mindset of Digital Marketers Post Unlock 2.0

The COVID-19 pandemic has created a highly conducive environment for digital marketing to thrive across industries. But more importantly, it has led to a fundamental shift in the mindset of marketers, as to how they used to approach things before the pandemic and how things are being approached now. As […]

5 Compelling Reasons For Small Businesses To Invest in PPC Advertising

PPC advertising has always been associated with humungous expenditures, as every activity involved in it is paid. It’s true that you need to allocate separate budgets for PPC ads, but it’s not necessary that you have to spend a bomb. There are a lot of parameters that help you create […]

Debunking SEO Myths That are Stopping You From Winning!

SEO can be a complex maze for many beginners as well many experienced professionals. It is an area of digital marketing that evolves and grows faster than any other segment. It is really important to stay on the pulse with the latest updates, trends and features that are being rolled […]

Importance of Audio Content in Digital Marketing

When we think of digital marketing campaigns, we instantly relate them with witty text ads, powerful banners and images, and eye-catching video ads. Where does audio fit into all of this? It’s one of the oldest mediums of advertising and is now fast becoming an integral part of digital advertising. […]