7 Reasons Why You Need a Website Revamp

It can hardly be denied that website design is an important part of your online marketing strategy. It hardly takes 0.05 seconds for viewers to form an opinion about a website they visit. And, if that first impression is powerful, half the battle is won. Lets confess it – The […]

Top 7 Ecommerce Marketing Strategies for More Conversions & Better ROI

New to ecommerce business, wondering how to make your brand presence powerful? OR Struggling to achieve a stable flow of consumers to your webstore? Irrespective of the size and nature of business these are some issues that many face.. In the current scenario, the eCommerce landscape is changing rapidly and […]

Know How to Troubleshoot your Website Conversion Problems

The ultimate goal of any business website is to drive meaningful traffic that could bring revenue. When you invest money, time and energy on development and promotion of your goods or services you certainly don’t want all that to go in vain. If your website is failing to fetch the […]

Leading Digital Marketing Trends of 2021

It’s no secret that the marketing landscape keeps changing every year and 2021 is no exception. With the competition heating up and digital transformation upsurging, you need to brace yourself for the upcoming challenges. Staying on top requires you to stay abreast of the latest trends and swiftly adapt to […]

How to Optimize Monetary Gains from Facebook Ads

A modern day marketer today is exposed to multitudes of marketing channels and tools. With plenty of options available it’s easier to get overwhelmed. However, spending time and money on the most impactful channel and tactic is what one needs to focus on. When it comes to social media platforms, […]

The Scope & Future of SEO in India

With most of the world going through a pandemic & everybody having to work from home, the most effective & influential type of marketing in the current scenario is digital marketing. Everybody is going digital nowadays. There are a large number of internet users in the world as of 2020 […]

Boost your Brand Influence with Guest Posting Tips

If you are a hardcore inbound marketer, you’ll understand the value of good content and link building in driving traffic to your site. Guest blogging or guest posting acts as a tool to attain these objectives. It’s an amazing way to grow your audience, expand your email-list and improve your […]

Role of Video Ads in Fostering your Brand Image

People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn’t it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made […]

7 Different Ways to Optimize Google My Business Page

Whether you have an online business or a brick-and-mortar store, you surely can’t miss out on getting yourself noticed by your customers. In the online world, this means you rank high on Google. If you are looking for ways to outrank your competitor and attract quality leads to your site, […]

5 Tips for Building Engaging Content that Connects you to your Audience

Gone are the days when publishing massive amounts of substandard content and using automated article submission tools helped you survive in the market. Today, if your content is not striking and meaningful to the users it barely stands a chance to meet its purpose. Creating content that standouts amidst the […]

Assessing 2021 Web Development Trends

As the unexpected events of 2020 unfolded, it changed the way people perceived the online landscape. With a greater push to remote working, video conferencing and online services, the virtual world has become a reality, touching every life more strongly than ever before. While navigating through the challenges and uncertainties, […]

Evolving SEO Trends in 2021

As we head into a new year, leaving behind the blues of the previous year, there’s a lot to learn and adapt to. The uncertainties and perils of pandemic time challenged the marketers like never before. Having a greater strategic visibility is the need of the hour. If you want […]

Top 7 Instagram Trends for 2021 that can Shape your Social Media Strategy

Instagram ceases to be an ordinary social platform. With its highly interactive and commercial features, it has become an economic engine that can fuel the growth of small and big brands alike. Its increasing popularity makes it imperative for entrepreneurs to keep abreast with Instagram’s latest trends. Hi, I’m Ashish […]

4 LinkedIn Marketing Strategies that can make a Difference!

Can LinkedIn be used as an effective marketing strategy? Here are some stats that will surprise you about the influence of Linkedin. According to B2B marketers, LinkedIn is responsible for 80% of their social media leads. And, nearly 64% of corporate website visits originate on LinkedIn. These figures are surely […]

Importance of Multi-Domain SEO Strategies and its Forms

Digital marketers depend heavily on SEO for building sound brand presence. They are always on the look-out for tactics to boost their SEO & accomplish better search engine results. Wondering what you could be doing to refine your existing SEO efforts? Well, multiple domain strategy is one of the techniques […]

Top 8 Off-Page SEO Tactics

Are you aware of the fact that the first five results on Google get 67.6% of all clicks? Only 0.78% of the users click on the second page for their searches. That’s the reason why staying on the first page of Google is of prime importance. While several factors help […]

How SEO & User Experience can be used Together for Better Conversions

Today, when I think of the good old days, SEO appears to be so simple! Stuffing some relevant keywords in your content and getting backlinks was all that mattered to get ranked on the search engines. But, things have changed over time. As the searches of the users got refined, […]

Types of Search Intent and its importance in SEO

Every person coming to the search engine has a question or topic in mind for which he seeks relevant information. The website that provides the most precise content has better chances of gaining greater visibility on Google. Over the years, the IKF, a digital marketing company in Pune, has closely […]

6 Essential Components That Denote High Quality SEO Content

Google is not explicit about its ranking algorithms. With more than 200 factors determining the ranking of websites, it’s quite evident. However, various SEO statistics have made it clear that high quality content is one of the important signals used by Google to rank websites. It’s no surprise then that […]

Web Design is a Critical Component of your Digital Marketing Plan

Can any enterprising businessman today afford to overlook the importance of ‘feature –rich’ and ‘user-friendly’ company website? The obvious answer is ‘No’. It might sound cliché but a highly functional and attractive website is one of the top priorities of digital marketers. As one of the trusted website designing company […]

Technical SEO or Content Marketing, which one should you go for?

Hi, my name is Ashish Dalia & today I’m going to settle a much-asked question. Technical SEO or Content Marketing. Which one is better? In my experience of leading my team as the CEO of a leading digital marketing agency in Mumbai and Pune, I Knowledge Factory, I have seen […]

A 3 pronged approach toward a successful website!

The main reason a business owner creates a website for his business is generating leads & driving sales. Building a new website or refurbishing an existing one can be quite a tedious task. This is the reason everyone looks to have the best website development company in India to get […]

Is your website being ignored? Here are 5 reasons why

As a business owner, you want your website to be among the top-ranking websites on all search. The point is to get as much organic traffic on your website as possible. Many of the business owners miss out on organic traffic merely because of the lack of efficient SEO services […]

3 Tips to Transform Your Business Digitally

Change is inevitable. Yes, there is a wave of disturbance nowadays. New technology is emerging every second. But have you ever wondered how far we have come? Was it the need, or was it the want? Anyway, the business has been modified with transformation and the drive to create something […]

3 Important Pointers to Create the Perfect Mobile Friendly Website!

The mobile revolution is truly here & it is a fact that Google has modified its algorithm to favor mobile-friendly websites more than regular websites. This has caused a major shuffle in page rankings & sites that earlier used to perform very well in search engine rankings started lagging behind […]

5 Digital Marketing Tips To Beat The Pandemic!

“Hope is being able to see that there is light despite all of the darkness.” When the COVID-19 virus first started spreading, we hardly knew it would become the turning point of our lives or it will cause such havoc in our lives. With the whole nation in lockdown since the […]

6 Reasons Why you Should Have a Responsive Website!

Nowadays we take better care of our smartphones & electronic devices than we do of ourselves! Do you remember the ill-fitting shrunken version of a desktop site on your smartphone in the earlier times wherein you had to zoom & pinch painstakingly to see anything? It was the worst experience […]

5 Tips To Help You Choose The Right Mobile App Development Company In India

Nowadays, cell phones & iPads have become a huge part of our everyday lives & it has become difficult to imagine life without them. Today, apps are available for literally everything we do in everyday life right from chatting with your friends to maintaining your monthly finances, reading books & […]

10 Powerful Digital Marketing Ideas to boost traffic in 2020

As they say, the best marketing doesn’t feel like marketing! Nowadays, we are living in an advanced technological driven world & digital marketing is a vital cog in the marketing machine. The competition is so tough today that it works on eat or be eaten principle! In my experience as […]

Choosing the Best Digital Marketing Company in India for Your Brand

So, you want to choose best digital marketing company in India. Well, every business does! Choosing the right digital marketing company for your business is a big task at hand! You see, digital is a vast expanse of an industry. There are thousands of agencies claiming to be the best […]

Thinking of Building a Website in 2020? Here’s Your To-Do List of Six

Building a website in India in the year 2020 has become a much faster process than it traditionally used to be. Anybody with a little bit of technical knowledge and understanding can create their own website in a matter of minutes. With all the online web building tools available at […]

5 Content Marketing Tips For Small Businesses

Digital marketing may seem like an extravagant expense for many small business owners. But with content marketing, that doesn’t have to be the case! As a leading digital marketing agency in Pune, we believe that content marketing is on a rise to become an industry in itself and there is […]

5 Tips to Run Effective App Store Optimization Campaigns

App store optimization (ASO) is basically search engine optimization for apps. Now a days, apps have become an important touch-point for audiences, as they are an extension of your brand’s experience to the customer. As a leading digital marketing company in Mumbai, we believe that businesses should give equal importance […]

Factors to Mind While Building a Mobile Responsive Website

A responsive website automatically changes to fit the device you’re reading it on. This should not even be an option when developing a website because certainly, mobile users are at par and ever-growing in number as compared to desktop users. It takes only a whim to unlock your phones and […]

Should You Still Be Doing SEO in 2020?

The first position in Google captures around 32% of search traffic, the second position captures around 16% while the 10th position still gathers 2%. That means, in an average monthly search of 550,000, the highest position has the potential to gather traffic of 176,000 which is a lot! But we […]

Changing Mindset of Digital Marketers Post Unlock 2.0

The COVID-19 pandemic has created a highly conducive environment for digital marketing to thrive across industries. But more importantly, it has led to a fundamental shift in the mindset of marketers, as to how they used to approach things before the pandemic and how things are being approached now. As […]

5 Compelling Reasons For Small Businesses To Invest in PPC Advertising

PPC advertising has always been associated with humungous expenditures, as every activity involved in it is paid. It’s true that you need to allocate separate budgets for PPC ads, but it’s not necessary that you have to spend a bomb. There are a lot of parameters that help you create […]

Debunking SEO Myths That are Stopping You From Winning!

SEO can be a complex maze for many beginners as well many experienced professionals. It is an area of digital marketing that evolves and grows faster than any other segment. It is really important to stay on the pulse with the latest updates, trends and features that are being rolled […]

Importance of Audio Content in Digital Marketing

When we think of digital marketing campaigns, we instantly relate them with witty text ads, powerful banners and images, and eye-catching video ads. Where does audio fit into all of this? It’s one of the oldest mediums of advertising and is now fast becoming an integral part of digital advertising. […]