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We at IKF have collaborated with 1000+ renowned manufacturing companies over two decades. Despite that, every now and then, I encounter some that are hesitant to try digital marketing and prefer traditional methods to grow their business.

While that’s not to say that trade shows, referrals, word-of-mouth publicity, print magazines, and networking events don’t work any more. It’s just that digital marketing allows manufacturers to cast a wider net.

In this blog post, I’ll highlight impactful digital marketing strategies that have brought remarkable results for our manufacturing clients, which have been positively impacting their ROI.

Strategy #1: A Strong & Dominant Website

“A bad website is like a flat tyre, one cannot go anywhere until one changes it.”

For manufacturing companies, having a solid digital presence is a must-have; and for that, a well-designed and functional website is necessary. Your website is not just a gateway to your brand; when aligned with your digital marketing activities, it can become your sales engine. 

Here are a few things you must consider when designing your website:

  • Mobile-first approach
  • Clear calls-to-action placed prominently on critical pages
  • Effortless user experience
  • Relevant product pages with detailed information
  • Lead forms to capture potential client details

Strategy #2: SEO

“The best place to hide from the world is page 2 of Google. We hope you don’t have to.”

Search engine optimisation (SEO) is one of the effective digital marketing strategies to help your prospects discover you online.

Many manufacturing companies get website traffic from brand searches. However, should they want to reach out to new customers—SEO is the way to do it.

By employing tactics such as keyword research, backlinking, technical SEO, search-friendly content, local SEO, and more, manufacturing companies can drive high-intent traffic and convert.

Strategy #3: Paid Ad Campaigns

“Just like every hero in a movie needs a sidekick, you need paid search to support organic search.”

There are many paid ad campaign formats worth exploring. However, here are some I recommend:

a) PPC – PPC ads work on popular search engines like Google, Youtube, and Bing— every time someone plugs a keyword into the search engine, they see text ads, image ads or product listings.

b) Social Media Ads – Popular social media platforms like Facebook, Instagram, and Linkedin allow brands to reach out to their audiences in various ad formats based on their interests, location, age, etc.

c) Remarketing – Remarketing is an ad tactic designed to follow visitors wherever they go after leaving a website, encouraging them to take the desired action.

Strategy #4: Content Marketing

“Content builds relationships. Relationships are built on trust. Trust drives revenue. —Andrew Davis”

Content marketing involves creating, distributing, and promoting content likely to draw your customers’ interest. This kind of marketing relies on actionable and informative content formats such as blogs, eBooks, infographics, case studies, testimonials, videos, go-to guides, etc.

The idea behind it is to deliver value across various stages of the marketing funnel—from discovery through to conversion.

In closing, I’d like to say that if you have a need, we have the expertise to fulfil it. The initial consultation is free, so let’s connect to explore if we’d make a good fit!

4 Essential Tactics for the Manufacturing Industry
About Ashish Dalia

Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.

About Ashish Dalia

Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.

4 Essential Tactics for the Manufacturing Industry

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