Technology upgradations, channels, and strategies are constantly pushing B2B marketers to change the digital marketing metrics and evaluate them simultaneously.
According to a survey conducted by Salesforce in 2015, out of the 2,100 global B2B marketers assessed, majority stated, that their pressing business challenges are new business development, creating quality leads and lead generation.
In the age of big data,

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So, what makes us, entrepreneurs unique? Our constant quest for excellence, a never say die attitude and most often we ask ourselves – “how will the world be different if I lived in it?”
Well, all my life I have parked on these thoughts and have managed to carve out a standing in the digital world. But, there are some

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Look, browse, shop………bingo! Your favorite Deepika Padukone designer gown is on its way. But is it having an online shopping store? You sure do have the best shopping apparel, brands and a large variety of merchandise in your online store. However your joy doesn’t end there.
There’s a lot more to it. It’s not just about being online nor having

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Viral literally means something that spreads like a virus. Something that spreads as fast and leaves an imprint on those who witness it, comes under the viral category. On the same lines, marketing done as much effectively will encourage consumers to buy the product/ service. Viral marketing is thus, spreading information through word-of-mouth using primarily the internet. It would thus

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Everyone at IKF feels special about Search Engine Optimization aka SEO. ‘You guys make a living from it’, you’d be quick to say. But our fascination about SEO is pure and well-intentioned. We have someone amongst us who stares at analytics interface as if reading a billet-doux, well, of course, that’s when the numbers look good. But I’m kind of

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Hashtag is like the pulse of social media. It’s trending, as what you are thinking at the moment is written in hashtags.  Hashtags are the lifeblood for instagram. All the emotions are vented through hashtags, say for example #bae #bff #isropslvlaunch #oscars2017 and so many.

Whether you are happy or sad, insta shows it with

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Evaluating and choosing a perfect digital marketing company is a task that needs to be done with a lot of initial planning and analysis. Choice of the right digital marketing firm is an important milestone, particularly if you have just started a business. There are a number of digital marketing and online advertising agencies that claim to be different or specialist,

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