5 Digital Marketing Tips To Beat The Pandemic!

11 min read

Digital Marketing Agency in India
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

"Hope is being able to see that there is light despite all of the darkness.”

When the COVID-19 virus first started spreading, we hardly knew it would become the turning point of our lives or it will cause such havoc in our lives. With the whole nation in lockdown since the last 6 months, it is becoming a nightmare for all businesses, especially the small & medium enterprises. 

Relax, there is always a silver lining! In my experience as the CEO of a leading digital marketing company in India, I Knowledge Factory, whenever you have some fall in sales due to such unforeseen circumstances, there’s always something you can do to turn the tide using some smart digital marketing tactics!

We are living in a digital age. Everyone is locked inside their home yet is well connected to the whole world. From SMBs to big brands, digital marketing is thriving in the industry right now. The horizon of businesses leverages significantly with a combination of an offline and online presence.

So how can we use digital marketing efficiently to beat the pandemic?

I’m Ashish Dalia & I’m going to be sharing a few tips to help you get back on the marketing ladder!

1. Web Designing

The first smart step to digital marketing starts with a great website. It’s best to collaborate with a leading digital marketing agency in India that has a good hold over web designing, UX, and UI. 

A website is your business’s digital face. There is a significant importance of website design in a business deal. An eye-appealing design, informative, and user-friendly website can portray your image as a creative & trustworthy organization. It would be best if you think from the perspective of a user. Hence, never compromise on a website’s look, feel, and easy to use interface. It matters a lot for your business growth. Hence the need for a leading website development company in India to look after your website. At IKF, we believe quality is everything!

2. SEO (Search Engine Optimization)

SEO is used by companies to get more visibility and clients. SEO or Search Engine Optimization is an essential component of digital marketing. The high ranking websites often enjoy the cherry on the cake. No wonder people are chasing the best SEO services in India like IKF to handle their SEO. SEO is an asset that pays off better with time & constant digital marketing efforts. This pandemic lockdown is an opportunity for SMBs to explore the ways SEO can help their business. 

Digital marketing agency in india

3. Social Media

It is one of the best methods of bringing relevant traffic to your website. Social media marketing is about reaching your audience if they can’t reach you. All you need is an engaging content or irresistible offers to get the desired traffic and increase your sales. They are more receptive to your message when hanging out on social media. Go ahead and start working on your business’ official social media pages. Do include Facebook, Instagram, Twitter, LinkedIn in your social media strategy. 

Remember, social media works as a direct channel of sales for many SMBs. 

4. Content Marketing

A good content marketing strategy is the basis to engage the audience, drive sales, build a brand image, and a lot more.  A good piece of content will get you more visitors on a website, build brand credibility, and eventually elevate your sales. You need to focus on the content of your brand. It should be aligned with your marketing goals. Since it’s a lockdown, your content is good that will definitely grab attention. So, make smart moves and create content that gets your brand more attention & interest. Work on generating engaging content to build brand awareness. 

5.PPC Marketing (Pay Per Click Ads)

PPC or Pay Per Click is one of the most cost-effective ways to advertise your brand online. You need to pay for an ad only when someone clicks your ad. It cuts all the unnecessary costs that typical ads incur. The ad message should match with your real offering. Otherwise, even the best PPC services in India may not be able to help you much.

PPC is the best way to get your promotions done under budget. Not just Sales, it can be used to bring more traffic to the website, increase your brand awareness, and more. 

Hope this lends a helping hand to your business during these times & may we all come out of this pandemic stronger than ever!  

If you want to know more about digital marketing or need help with optimizing your website, you can call IKF the website development company in India anytime! Give us a call on 8888866110 or log on sales@ikf.co.in for inquiries.