11 min read
"Hope is being able to see that there is light despite all of the darkness.”
When the COVID-19 virus first started spreading, we hardly knew it would become the turning point of our lives or it will cause such havoc in our lives. With the whole nation in lockdown since the last 6 months, it is becoming a nightmare for all businesses, especially the small & medium enterprises.
Relax, there is always a silver lining! In my experience as the CEO of a leading digital marketing company in India, I Knowledge Factory, whenever you have some fall in sales due to such unforeseen circumstances, there’s always something you can do to turn the tide using some smart digital marketing tactics!
We are living in a digital age. Everyone is locked inside their home yet is well connected to the whole world. From SMBs to big brands, digital marketing is thriving in the industry right now. The horizon of businesses leverages significantly with a combination of an offline and online presence.
So how can we use digital marketing efficiently to beat the pandemic?
I’m Ashish Dalia & I’m going to be sharing a few tips to help you get back on the marketing ladder!
1. Web Designing
The first smart step to digital marketing starts with a great website. It’s best to collaborate with a leading digital marketing agency in India that has a good hold over web designing, UX, and UI.
A website is your business’s digital face. There is a significant importance of website design in a business deal. An eye-appealing design, informative, and user-friendly website can portray your image as a creative & trustworthy organization. It would be best if you think from the perspective of a user. Hence, never compromise on a website’s look, feel, and easy to use interface. It matters a lot for your business growth. Hence the need for a leading website development company in India to look after your website. At IKF, we believe quality is everything!
2. SEO (Search Engine Optimization)
SEO is used by companies to get more visibility and clients. SEO or Search Engine Optimization is an essential component of digital marketing. The high ranking websites often enjoy the cherry on the cake. No wonder people are chasing the best SEO services in India like IKF to handle their SEO. SEO is an asset that pays off better with time & constant digital marketing efforts. This pandemic lockdown is an opportunity for SMBs to explore the ways SEO can help their business.
3. Social Media
It is one of the best methods of bringing relevant traffic to your website. Social media marketing is about reaching your audience if they can’t reach you. All you need is an engaging content or irresistible offers to get the desired traffic and increase your sales. They are more receptive to your message when hanging out on social media. Go ahead and start working on your business’ official social media pages. Do include Facebook, Instagram, Twitter, LinkedIn in your social media strategy.
Remember, social media works as a direct channel of sales for many SMBs.
4. Content Marketing
A good content marketing strategy is the basis to engage the audience, drive sales, build a brand image, and a lot more. A good piece of content will get you more visitors on a website, build brand credibility, and eventually elevate your sales. You need to focus on the content of your brand. It should be aligned with your marketing goals. Since it’s a lockdown, your content is good that will definitely grab attention. So, make smart moves and create content that gets your brand more attention & interest. Work on generating engaging content to build brand awareness.
5.PPC Marketing (Pay Per Click Ads)
PPC or Pay Per Click is one of the most cost-effective ways to advertise your brand online. You need to pay for an ad only when someone clicks your ad. It cuts all the unnecessary costs that typical ads incur. The ad message should match with your real offering. Otherwise, even the best PPC services in India may not be able to help you much.
PPC is the best way to get your promotions done under budget. Not just Sales, it can be used to bring more traffic to the website, increase your brand awareness, and more.
Hope this lends a helping hand to your business during these times & may we all come out of this pandemic stronger than ever!
If you want to know more about digital marketing or need help with optimizing your website, you can call IKF the website development company in India anytime! Give us a call on 8888866110 or log on firstname.lastname@example.org for inquiries.