8 min read
With so many fashion brands out there struggling to make it big in the fashion industry, it is insanely tough to stand out from the crowd. As such, Digital Marketing can be that one area where you can surge ahead of your competitors when done the right way. An effective digital marketing strategy can at the least increase your sales, improve brand presence and make your brand more profitable and fantastically, can even make you an internet sensation overnight! But before you board the dream wagon to internet success, here’s a list of strategies from IKF - one of the best digital marketing company in India, to make it big on the internet.
Re targeting such customers reminds them of the brand and prompts them to make the purchase that has gone somewhere on the back of their minds. As experienced at IKF - a leading Facebook marketing company in India, the average ROI of re targeting campaigns using Facebook ads exceeded 200%. For some, it grew as high as 520%!
Retarget your visitors:
Imagine yourself in the shoes of a buyer. Whenever you happen to see an advertisement on the internet, you don’t immediately click on it and buy the product. You look for your options and then make your decision. Even on an e-commerce website, you may push certain products in your cart but not buy them. Retargeting such customers reminds them of the brand and prompts them to make the purchase that has gone somewhere on the back of their minds. As experienced at IKF - a leading Facebook marketing company in India, the average ROI of retargeting campaigns using Facebook ads exceeded 200%. For some, it grew as high as 520%!
Special Offers on Holidays and Calendar Events:
Festivals are a time when people shop the most. Thankfully for the marketers in India, we have festivals marking the entire calendar all year round - the major ones being Diwali, Eid and Christmas where people shop all out. Brands can roll out special discounts during this time and share the news on their website and all social media platforms such as Facebook, Twitter, Instagram, etc.
Influencer marketing with a select group of individuals, such as consultants, bloggers, or industry analysts can majorly influence your buyer’s decisions. Most of the times, these influencers need not be world-famous celebrities, but they should be well-versed in your industry. Here are some facts about influencer marketing
- 20% of women will prefer products endorsed by an influencer
- 68% of consumers trust online reviews
- Conversion rate increases by 3 to 10 times when promoted by influencers.
IKF carries the reputation of being a popular influencer marketing agency in India having the means & expertise to reach the right influencer for your product or services.
Hooking your audience to your brand:
If there’s one thing that you can’t do enough in digital marketing, it’s interacting with followers. You can involve your audiences with the brand by running contests on Facebook and Instagram that highlight the shared values between your brand and the customers. This will help improve their perception of your brand and establish a sense of community within the buyers and sellers. If you want to build solid strategies and a highly engaging content to connect to your audiences on social media, IKF is a leading social media marketing company in India.
If your brand deals with various kinds of clothing items, you can create style guides on the website. This will help visitors understand the trend and the possible combinations they can try using different clothing items. You can refer these style guides for special occasions such as outings, weddings, travel or various seasons.