From small business owners to corporate CEOs the word ‘marketing’ is enough to send a shiver down the spine. Alien and expensive, many business owners assume that digital marketing in particular is costly and complex, but that doesn’t have to be the case.
Here are 6 content marketing hacks designed to help you grow your business without blowing your entire budget.
Start with SEO
SEO, or Search Engine Optimization, is the process of making your digital properties easy to find online. While there are multiple approaches you can take, one of the simplest and most effective is to hire SEO copywriters to audit and update your existing website content. Chances are that they can identify and implement the keywords you need to rank better on Google without spending a fortune.
Create a backlink network
The modern social media and internet revolution has had a profound effect on the way in which information about your brand or business gets shared. From blog posts to Reddit forums, you can access an organic online community by getting them to share your website for you. Try and build a network of sites that you direct users to – if you can create an agreement among related business you can create a referral network that drives traffic between your sites.
Another thing to keep in mind is share functionality. Make it easy for people to share content out there, and they will.
Consult a content strategist
Content marketing is a diverse field filled with unique challenges. You may be tempted to simply optimize your website for SEO and get on with it, but to what end? You might need to touch base with a content strategist who can help you align your output with your business objectives.
Build an ecosystem
The days of people finding your business solely by means of a website are long gone. Modern consumers use social media and review sites for research before they turn to Google so it’s important to be where the people are. Invest in Facebook, Twitter, and Instagram if they allow you to reach your audience, but make sure your voice, goal, and approach is consistent and tailored to suit the kind of users that frequent each network.
Keep updating your content
Think about how many articles, blogs, blurbs, Tweets, and texts you read every day. Now imagine they weren’t updated for a week. You would be frustrated, and if the content belonged to a brand you would probably stop buying their product. Keep generating fresh, exciting content for all of your platforms – even sharing is more effective than stagnating in the digital space, plus it’s cost effective.
Unfortunately, the average internet user is indecisive and easily bored. Even if your content marketing approach generates a lot of initial traffic, you need to keep things exciting to maintain that traction. One simple way to refresh your content and show an understanding of your audience is to use contributors. Writers, experts, artists, and team members can all be used to create fresh content. Interview the intern. Get the boss to write an article. Use what’s at your disposal and the audience will keep coming back to find out what happens next.
Content marketing is not the future of marketing – it is marketing. It’s the way business owners position their brands as a lifestyle, absolutely central to the lives of the audience. And while massive corporations have the means to spend millions on carefully-considered content campaigns, the truth is that by incorporating these 6 tips into your own content approach, you can not only reach your target audience, but engage with them in a way that is familiar and just as effective, if not more so, than traditional marketing options.