6 Reasons Why you Should Have a Responsive Website!

10 min read

Digital Marketing Agency in India
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Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

Nowadays we take better care of our smartphones & electronic devices than we do of ourselves!

Do you remember the ill-fitting shrunken version of a desktop site on your smartphone in the earlier times wherein you had to zoom & pinch painstakingly to see anything? It was the worst experience ever, wasn’t it? In today’s world, it is of utmost importance to have a website that is optimized for smartphones, tablets & other smaller devices without which brands have started to lose out on leads & sales. 

According to surveys, more than 40% of the users have gone to a competitor’s website if they get a poor user experience on their smartphones.  Recently, the total number of smartphone users in the world surpassed 2.5 billion! Those websites which aren’t optimized for the smartphones are experiencing a decline in their search engine rankings meaning they are not getting found online! Around 60% of online mobile searches now come from mobile phones! 

Want to be familiar with Responsive Web Design & its advantages? I myself have benefitted from this as CEO of a leading website designing company in India.

So, what exactly is responsive web designing & what do website development companies in India do exactly? It is basically creating a dynamic system wherein a website reacts to the size of a user’s device & adjusts accordingly.

A responsive website has a fluid and flexible layout which adjusts according to screen size.

The importance of responsive web design is that it offers an optimized browsing experience.

Hi, I’m Ashish Dalia, CEO of I Knowledge Factory, a website development company in India, and today we’re going to go over some benefits of responsive web design for your business.  

1. The main advantage of a responsive web design layout is that it guarantees that users with any smart device will have the most consistent & well-adjusted experience on your website without facing any size hassles.

2. Website responsiveness is also a great way to refine the content on your site making sure that users with a smaller electronic device are seeing the important & most essential information on your website more prominently.

3. With the google algorithm update, a responsively designed website also increases the chances of your website coming up on search engines as the algorithm gives preference to websites that are more mobile-friendly. So a well-made mobile-friendly website will show up higher on the search results.

4. It is easier for the customer to browse on his mobile device which in turn leads to lead generation, sales & conversion!

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5. A large percentage of Fortune 500 companies are still not optimized for mobile & tablet devices. It always helps to have a responsive website to stay ahead of the competition.

6. Having just one responsive site optimized for all mobiles & tablets significantly reduces the time & cost on website & content management. All leading website development companies in India have started focusing more on-site optimization now.

I hope this article helped you understand site optimization better! If you want to build a responsive website from scratch or need any help with optimizing it for smaller devices, you can call IKF - Website development company in India anytime! Give us a call on 8888866110 or log on sales@ikf.co.in for inquiries