A Search Engine Company can be the Driving Force Behind your Business Success

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Ashish Dalia

11 min read

 - January 28, 2022

11 min read

Tips to Make your Website Migration a Success
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Make Your Web Design More Impactful With Right Use Of Images. Visual presentation of your website is an integral part of the web appeal. The importance of visual representation has only grown over the years. Today’s Y generation prefers graphic-based communication over text-based. This skewing towards visuals is well-supported too. According to various studies 80% people remember what they see than what they read. Hence, this is proven that if you use your images judiciously on your website, you have better chances of getting your message to the target audience. Even the most complex messages can be conveyed in the blink of an eye. For instance, the visuals of a hotel room instantly give the visitor an idea of the room décor and some of its amenities without the need of scanning through the entire descriptions. As a digital marketing and web design company in Pune, we look at web images as a great opportunity for a business to engage and influence its audience. How images can benefit your website presence? It helps bring your product to life and improves chances of sales by highlighting your brand. It ensures more clicks and views by attracting attention of the visitors and offering vital info in a digestible way. Images when accompanied with caption or description with relevant keywords can help you attain higher search engine ranking too. So, how do you use images in your web design to get maximum advantage? Ace originality with authentic images. If you want to build a strong communication between your visitors and your brand, you must be able to create a powerful impression. This can be achieved by using captivating and authentic images. Depending upon your site requirement, you may need different images for every page, subpage and even a post. Make sure to opt for authentic images that are customized to meet your specific requirements. Avoid using overused stock images, images that lack quality, and filler images. Instead, go for high-quality original pictures that represent actual places, objects, or beings. Infographics too, are ‘good to-go’ options. When you design your site, don’t just focus on using images. While pics are great for enhancing the experience on your website, you can also try some infographics. Highly preferred by businesses, these are visual elements that showcase facts, statistics, and other important information in an intriguing way that’s provokes interest. Master the art of cropping and scaling. Do you know that fully-responsive websites can create havoc with images if you fail to cater to different screen formats and aspect ratios? Hence, once sure about your image selection, use appropriate tools for cropping and scaling the images that perfectly match with your web requirements. Now, that calls for a careful balancing act. As a web design company in Mumbai, we suggest cropping and scaling on images such that it draws the user's attention to the central focus of the graphic while ruling out too much unnecessary dead space. Make use of captions. Captions matter a lot and hence must be given due attention. Adding a caption to or inserting the caption within the photo enhances the value of the posted image. A clear and powerful caption makes the context of the image compressible and takes the users closer to your point. Take away. There are multiple ways to enhance the user experience of a website and images are one of the most effective ones when it comes to web designing. We all love images. So, even if your web design is excellent but it lacks suitable visuals it can turn to be dull and drab. If you want to have an outstanding website that attracts, engages and triggers response from the user, then make sure to use meaningful and optimized images for web design. The above mentioned suggestions are just tip of the iceberg, for more ideas on web designing contact IKF – the trusted web design company in India. Our expert team has the knack of making websites more interesting and engaging through effective images. A full-service digital marketing company in Pune, we specialize in customized web designs. So, wait no longer, call us today for a free consultation session and experience the pleasure of working with thorough professionals.
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SEO continues to be one of the cornerstones of digital marketing. If you want to create long-term brand awareness, broaden your targeted audience and push up your sale revenues, then SEO should be a part of your marketing strategy. 

Helping you to get a competitive edge in the industry, SEO can be counted on for outranking the competition in search engine results and gaining market share. Today most progressive companies are leveraging this technique to boost their business presence.

However, to attain quality results from SEO endeavors, the involvement of experts is highly recommended. The reason is simple; there are plenty of factors that contribute to the performance of the website on the search engine. And, only a professional SEO knows the knack of cracking it!

From the content quality and keyword research that form an integral part of content optimization to crawl ability and speed that are important in site architecture, paying attention to every detail is what can fetch you desired SEO results. IKF-I Knowledge Factory is a reputed search engine company in Pune that understands the nuances of SEO for each of the niches and helps businesses reach their goals. 

Be it the local SEO or eCommerce SEO, we come up with SEO strategies that optimize website performance in the search engine results and help you build brand credibility that pays you long-term rewards.

Digital Marketing Strategies For Educational Institutes

Why Hiring Genuine SEO Companies like IKF is Important?

When juggling with too many aspects of running a business, it's not easy to squeeze out quality time for anyone's digital marketing mechanism like SEO. In such a scenario, hiring an experienced team that can take care of your website ranking and your branding can play a significant role in strengthening your online footprint. A reliable search engine optimization company that is competent to handle all aspects of the project with minimal involvement from your side can save your precious time.

Competitor analysis, keyword research, content optimization and site structure elements are some of the time-consuming parts of SEO that SEO specialists can manage well. While you may need to provide the reference material for your branding strategy and have an approval step in each milestone in the campaign, your team would otherwise be free to take up other critical matters.

  • Content management

Creating optimized content copies for your website is crucial to take your website to the desired position in the search engine ranking and establish your authenticity. A search engine optimization company possesses the resources required to handle content management. From creating brand new pages to updating the existing pages, the SEO experts can tailor copies that match your branding strategy and promote your marketing message.

  • Technical Aspects

You can have the best-looking website with good content but if your technical SEO is messed up you’re surely going to be on the losing side. The main goal of Technical SEO is to optimize the infrastructure of a website. It makes it easier for Google to index and access your website without any problem. SEO professionals are well-versed with technical SEO elements needed to carry out essential tasks like optimizing page speed, compiling structured data, and more. As veterans of SEO & digital marketing company in Pune, we can affirm that with the backing of SEO technical expertise, your website has better chances of reaching its full potential.

  • Research and Analysis

SEO by design has a competitive element. Every business website wants to rank higher, spend less, and have a larger market share. The way to achieve this is by understanding where you stand in respect to your competitors. This needs analyzing multiple metrics of the competing peers, including keywords and content that are increasing their traffic by leaps.

An eminent search engine optimization company has the experience necessary to do all of the research and compile the findings for drawing a powerful SEO plan which can improve your picture on the online platform.

These are merely a few examples of how a search engine optimization company can take off the extra load from your shoulders. In practicality, a complete SEO campaign involves many more steps including building links to the website, managing social media presence, monitoring traffic & search engine rankings, assessing the summarized effects of the strategy (and its implementation) against the stated targets and more.

Whether you’ve a business that is big or small, struggling or successful, new or old, SEO is the marketing technique that can prove to be effective for your business's stability and growth. However, as the SEO industry is constantly evolving, maintaining your rankings in search results is not easy. You’ll need a trusted SEO partner who can understand your business requirements and collaborate with you to implement SEO solutions that help you reach more people and generate more revenue.

If you want your business to take off, do not ignore the power of SEO. IKF- the SEO agency in Pune is the brand to reckon with. Contact us today and unlock the true potential of your business!