10 min read
Greater digitalization has considerably transformed the customers’ preferences and purchasing behaviours. Booking a table at a restaurant, shopping for apparel, availing online courses or consulting medical specialists can now be easily done from the comforts of our homes. All thanks to the concept of website development and now even apps development.
As a leading and established web design company in Pune, the IKF –I Knowledge Factory bears testimony to the significant role that online presence has been playing in boosting businesses growth. Irrespective of the nature and size of the business, an appealing and user-friendly website is a requirement that no entrepreneur can afford to ignore.
Role of website development & web design in scaling up businesses
Ideally speaking, a business website acts as your online store, where the customers buying cycle -attention, action, and conversion takes place. Without a well-designed website, it’s difficult to guide your audience through the buyer’s journey and you tend to lose as the leads don’t amount to actionable sales or profits. Following are some of the ways a business website can add value to your business presence:
Creates ownership: Setting up a business website helps you create your online brand identity. You don’t need to depend on any third-party website or their ads to get noticed. Owning your own domain name builds your brand credibility and people are more likely to engage with your website.
Gives Control over web content: With excellent web development, you have better control over your web content be it blogs, CTAs, ads, and so on. By employing the right content marketing strategies you can enhance your user experience, manage content relevancy and improve your conversion process. As a trusted web development company in Pune , we take pride in having steered several companies on the path of progress via strong web design and web content services.
Attracts search engine traffic: Optimized websites can play a vital role in attracting valuable search engine traffic. Online users often seek information using keyword searches in Google and other search engines. Incorporating the right keywords and topics on website content significantly helps visitors to find your site. High search engine traffic is a powerful indicator of business growth and it helps to:
- Garner insight into your audience
- Improve your SEO and search engine credibility
- Drive more leads, increase conversions, and broaden the business reach
There are multitudes of SEO strategies and tools that when implemented rightly on your webpage can drastically improve your search engine rankings and get more visitors.
Are social media platforms replacing websites?
Social media is undeniably one of the key components of a successful marketing strategy. Looking at the surging social media users it’s become paramount for brands to actively engage with as many social media platforms and users as possible.
However, social media cannot be considered the end-all-be-all for marketers. Although a strong social media presence is critical to business, it cannot last long without the support of a well-designed and mobile-optimized company website.
Social media marketing serves as one of the marketing tools to grab the audience’s attention and engage them with the company’s brand and its offerings. It’s a compelling company website, and the multiple pages existing on it, that does the magic of converting leads into ultimate customers.
For optimum results, you actually need both – web dev and social media. Social media content can serve as the roadmap leading a searcher to your website, where they can find valuable material specially curated for their needs.
If you still don’t have a powerful business website or looking for options to accentuate your online web presence, get in touch with the IKF – the web development company in Mumbai & Pune. We’ll help you improve your company’s credibility, overall value, and profitability with a high-performing website.