Assessing Importance of Web Development in Current Times

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Ashish Dalia

10 min read

 - March 24, 2022

10 min read

Tips to Make your Website Migration a Success
Make Your Web Design More Impactful With Right Use Of Images. Visual presentation of your website is an integral part of the web appeal. The importance of visual representation has only grown over the years. Today’s Y generation prefers graphic-based communication over text-based. This skewing towards visuals is well-supported too. According to various studies 80% people remember what they see than what they read. Hence, this is proven that if you use your images judiciously on your website, you have better chances of getting your message to the target audience. Even the most complex messages can be conveyed in the blink of an eye. For instance, the visuals of a hotel room instantly give the visitor an idea of the room décor and some of its amenities without the need of scanning through the entire descriptions. As a digital marketing and web design company in Pune, we look at web images as a great opportunity for a business to engage and influence its audience. How images can benefit your website presence? It helps bring your product to life and improves chances of sales by highlighting your brand. It ensures more clicks and views by attracting attention of the visitors and offering vital info in a digestible way. Images when accompanied with caption or description with relevant keywords can help you attain higher search engine ranking too. So, how do you use images in your web design to get maximum advantage? Ace originality with authentic images. If you want to build a strong communication between your visitors and your brand, you must be able to create a powerful impression. This can be achieved by using captivating and authentic images. Depending upon your site requirement, you may need different images for every page, subpage and even a post. Make sure to opt for authentic images that are customized to meet your specific requirements. Avoid using overused stock images, images that lack quality, and filler images. Instead, go for high-quality original pictures that represent actual places, objects, or beings. Infographics too, are ‘good to-go’ options. When you design your site, don’t just focus on using images. While pics are great for enhancing the experience on your website, you can also try some infographics. Highly preferred by businesses, these are visual elements that showcase facts, statistics, and other important information in an intriguing way that’s provokes interest. Master the art of cropping and scaling. Do you know that fully-responsive websites can create havoc with images if you fail to cater to different screen formats and aspect ratios? Hence, once sure about your image selection, use appropriate tools for cropping and scaling the images that perfectly match with your web requirements. Now, that calls for a careful balancing act. As a web design company in Mumbai, we suggest cropping and scaling on images such that it draws the user's attention to the central focus of the graphic while ruling out too much unnecessary dead space. Make use of captions. Captions matter a lot and hence must be given due attention. Adding a caption to or inserting the caption within the photo enhances the value of the posted image. A clear and powerful caption makes the context of the image compressible and takes the users closer to your point. Take away. There are multiple ways to enhance the user experience of a website and images are one of the most effective ones when it comes to web designing. We all love images. So, even if your web design is excellent but it lacks suitable visuals it can turn to be dull and drab. If you want to have an outstanding website that attracts, engages and triggers response from the user, then make sure to use meaningful and optimized images for web design. The above mentioned suggestions are just tip of the iceberg, for more ideas on web designing contact IKF – the trusted web design company in India. Our expert team has the knack of making websites more interesting and engaging through effective images. A full-service digital marketing company in Pune, we specialize in customized web designs. So, wait no longer, call us today for a free consultation session and experience the pleasure of working with thorough professionals.

Greater digitalization has considerably transformed the customers’ preferences and purchasing behaviours. Booking a table at a restaurant, shopping for apparel, availing online courses or consulting medical specialists can now be easily done from the comforts of our homes. All thanks to the concept of website development and now even apps development. 

As a leading and established web design company in Pune, the IKF –I Knowledge Factory bears testimony to the significant role that online presence has been playing in boosting businesses growth. Irrespective of the nature and size of the business, an appealing and user-friendly website is a requirement that no entrepreneur can afford to ignore.

Role of website development & web design in scaling up businesses

Ideally speaking, a business website acts as your online store, where the customers buying cycle -attention, action, and conversion takes place. Without a well-designed website, it’s difficult to guide your audience through the buyer’s journey and you tend to lose as the leads don’t amount to actionable sales or profits. Following are some of the ways a business website can add value to your business presence:

Creates ownership:  Setting up a business website helps you create your online brand identity. You don’t need to depend on any third-party website or their ads to get noticed. Owning your own domain name builds your brand credibility and people are more likely to engage with your website.

Digital Marketing Strategies For Educational Institutes

Gives Control over web content: With excellent web development, you have better control over your web content be it blogs, CTAs, ads, and so on. By employing the right content marketing strategies you can enhance your user experience, manage content relevancy and improve your conversion process. As a trusted web development company in Pune , we take pride in having steered several companies on the path of progress via strong web design and web content services.

Attracts search engine traffic: Optimized websites can play a vital role in attracting valuable search engine traffic. Online users often seek information using keyword searches in Google and other search engines. Incorporating the right keywords and topics on website content significantly helps visitors to find your site. High search engine traffic is a powerful indicator of business growth and it helps to:

  • Garner insight into your audience
  • Improve your SEO and search engine credibility
  • Drive more leads, increase conversions, and broaden the business reach

There are multitudes of SEO strategies and tools that when implemented rightly on your webpage can drastically improve your search engine rankings and get more visitors.

Are social media platforms replacing websites?

Social media is undeniably one of the key components of a successful marketing strategy. Looking at the surging social media users it’s become paramount for brands to actively engage with as many social media platforms and users as possible.

However, social media cannot be considered the end-all-be-all for marketers. Although a strong social media presence is critical to business, it cannot last long without the support of a well-designed and mobile-optimized company website.

Social media marketing serves as one of the marketing tools to grab the audience’s attention and engage them with the company’s brand and its offerings. It’s a compelling company website, and the multiple pages existing on it, that does the magic of converting leads into ultimate customers.

For optimum results, you actually need both – web dev and social media. Social media content can serve as the roadmap leading a searcher to your website, where they can find valuable material specially curated for their needs.

If you still don’t have a powerful business website or looking for options to accentuate your online web presence, get in touch with the IKF – the web development company in Mumbai & Pune. We’ll help you improve your company’s credibility, overall value, and profitability with a high-performing website.

To know more about how we can help you with your website dev and design connect with us on +91 88888 66110 or mail us at sales@ikf.co.in