Attract Quality Traffic to Your E-Commerce Website With Smart SEO

11 min read

IKF is the best SEO agency in Pune
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

Being an e-commerce website owner, your goal should be diversifying the traffic you get for every product, in order to ensure maximum converts. To achieve this, you need to cater and pander to every kind of consumer out there, for every product category you have. Every consumer has a different idea, a different need and a different mind-set behind the purchase of a particular product. And that clearly shows in their search engine queries. Every consumer will have their own words/phrases/keywords in their searches. You need to show that your product fulfils everyone’s requirement parameters… or at least make them feel like it.

Organic SEO!

Search engine optimization allows you to this in a beautiful and organized fashion. You get to show a different face to every consumer, as per their search attitude. Let’s say you have a phone that is affordable and has a selfie camera. Now there could be 2 sets of potential customers for this particular phone. The first, people wanting a cheap phone. You can create a Google listing that presents your product as a cheap phone. Similarly, for consumers wanting a phone with the selfie camera, your listing can focus more on the selfie camera aspect, compelling them to click on the listing.

Smart SEO is the key!

Targeting different search types is one thing. You want the search engine as well to think of your website as a good option for the consumer. The search engine has a mind of its own that judges your website’s experience, in order to consider your website for a ranking/position for a particular search query. Smart SEO is all about diversifying your keyword targeting strategy, along with improving your website’s user experience and performance. This all together ensures that your website consistently gets quality rankings.

Read Also: In-House SEO vs SEO Agency-Which is Best for Your Business?

Here are 6 smart SEO tips to follow for e-commerce websites:

1. Target effective keywords:

Take some time out and do in-depth research in figuring out the right keywords. Go for long-tail keywords and keywords that are more specific. Targeting this kind of keywords dramatically increases the quality of traffic and the probability of conversions.

2. Compress your product images:

Load time is an important factor in Google page rankings. Product images and catalogues take up a lot of time in loading, which adds to the overall load time of the website. Try to use compressed versions of the images so that your page load time stays as short as possible. Any SEO agency in Mumbai would highly recommend this.

Attract Quality Traffic to Your E-Commerce Website with SEO Agency in Mumbai

3. A straightforward sitemap:

An easy to understand sitemap means your website is easy to navigate for consumers. This improves your website’s reputation in the eyes of the search engine and places your website above other websites. Any digital marketing company in India would advise you to do this.

4. Avoid duplicate content:

Duplicate content is strictly looked down upon by search engines, especially Google. As an e-commerce website, you will have a lot of pages and a lot of product descriptions. Try to avoid reusing the same content for more than one page/product. You can create a template for similar products and create adaptations of it to use for each product variant.

5. Strategize your anchor texts, meta tags and meta descriptions:

Every page has its own set of anchor texts, meta tags and meta descriptions. These are critical in the performance of that particular page in search engine indexing. Try adding important/high volume keywords in your meta tags and descriptions. As for anchor texts, you can use a particular keyword itself instead of texts like “here” or “click here”. The use of keywords drastically improves your page ranking chances.

6. Strategize your page URLs

Optimized URLs really make it easy for search engine bots to find and crawl that page. An organized URL forming strategy makes all your pages easy to find, index and understand by the search engine bot, along with making it easy for the consumer to know as well. Many agencies offer this solution as a part of their digital marketing services in Mumbai.

In conclusion, Smart SEO is about giving equal importance to the consumer’s perspective and the search engine’s perspective, while optimizing a particular website page. This will help you think in various innovative ways to optimize every page for various unique searches happening online

I Knowledge Factory is one of the leaders in SEO strategy and is a well-reputed SEO agency in Pune. If you wish to learn more about SEO practices or want a free consultation session, you can reach out to them at