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The entire concept of a family revolves around how all the members of the family mingle & bond with each other through all walks of life, like during happiness or sorrow, joy or grief, humor or any serious matters. Imagine how difficult it becomes when someone avoids sharing or responding each other’s feelings?
All the above mentioned touch points are the ones which any business can also go through as they also have their own moments of happiness, achievements, joy, grief, victory and on and on. The more it connects with its customers on all fronts the more is its adaptation. Mentioned below are some avenues where social adaptations have revolutionized in B2B businesses.
- Be where the audience is: Best marketing tactics are the one which has a media with maximum acceptance. Today, India is world’s second largest smartphone market, Facebook is 3rd largest country in the world with billions of tweets on Twitter on a daily basis. Thus, a business can not simply avoid social media marketing.
- Suggestions, Feedback & Complaints: One thing any business take into consideration is to provide right platform to their current and potential clients. Hence, it is advisable to take feedback on regular basis, acknowledge with effective and in a timely manner and most importantly, keep track of what opponents are doing on these platforms. This also shows how concerned and attentive you are towards your customers.
- Exhibitions / Conferences / Events: Almost all businesses take part in exhibitions, conferences & events. If you a have a booth in an exhibition among say 100 others companies, how can you ensure your presence being felt? Suppose if you have done a Social Media Marketing campaign a week prior to the event at the exhibition’s geography saying “hey next week we are at booth ABC, come join us for a cup of coffee” don’t you think this step would make a positive impact on business as a whole?
- Remember – they are just another human beings: No matter how much complex the business verticals are, C-suite employees, mid-level management members are very much active on social media platforms. And for business to succeed it is imperative to connect with all kinds of clients 360 degree way irrespective of their age, position, etc.
“Informal bonding is always stronger than the formal one”
“To conclude, let’s accept the fact that relations which are bit informal are with those to whom we love, and there is no second thought that we all love our customers, isn’t that right?”