5 Email Marketing Platforms that Small Businesses Should Embrace in 2016

4 min read

Email and internet marketing are often used to get new customers, share promotional materials, and increase customer engagement. Email marketing is a proven strategy to endorse any business. It allures new patrons and helps to maintain secure relationships with dedicated customers. There are a number of platforms available and most of them operate at comparatively low prices, with packages to fit every size and need of a business.
Email marketing platforms are intended to promote a commercial message to a group of people using email. Marketers today may not be as email savvy, but, email marketing has stood the test of time and proven to be a successful method of communication. People who have shared their email address with you at some point are very likely to convert into a client, than those who have never interacted with your business ever.
As long as you are using it correctly, email is still one of the most helpful and targeted channels for reaching out to your audience. Here are some of the best tools that every small business should think of for their email marketing campaign:

  1. Campaign Monitor

Campaign Monitor
With Campaign Monitor, you can easily connect with your target audience through email marketing. This tool provides you with drag-and-drop tools, with which you can create pixel-perfect designs. It also provides powerful automation workflows to send customized emails. With the help of email builder, you can design branded and customized emails that look incredible on any device.

  1. MailChimp

MailChimp is easy to use and simple to set up. If you have a small business and are looking to get started with email marketing campaign with the minimum amount of worry, then MailChimp is the right tool for your business. The dashboard is very clear and easy to understand. With this tool, you can create and send campaigns, import lists, and proceed to building your audience. One of the best things about this platform is that you can work on building your campaign, as the import happens in the background. The tool’s customizable process allows you to choose whether everyone in your list or just a specific segment gets the email. Its enhanced tracking option links to your website through Google Analytics or Salesforce.

  1. Zoho Campaigns

Zoho Campaigns

This is another tool for email marketing, which has advanced features, like auto-responders. Zoho Campaigns is a software for small to medium sized enterprises, which helps in automating complete marketing process from managing email campaigns to maintaining mailing lists. By incorporating Zoho CRM, you will have an exact info when you need. With this tool, you can engage with your clients everywhere with social campaigns on LinkedIn, Twitter and Facebook.

  1. AWeber

AweberWith AWeber, you get the flexibility for managing contacts and customizing your own email templates. This is a simplified email marketing tool that is used by more than 100,000 businesses. Converting your blog posts into email newsletters, engaging users with immediate auto responders, and speeding up creation of newsletter with an array of HTML templates, are some of the features of this platform. AWeber’s templates help in simplifying the process of creating visually attractive campaigns, while reporting dashboard tracks the most significant statistics.

  1. RedCappi

It is obvious that there is no “one-size-fits-all” email marketing platform. The best platform for you depends on the size of your list, which integrations you require, whether you require marketing automation, or most importantly, your budget. RedCappi is a software that is geared towards beginners. It is easy to use with some basic features. The software provides simple, inexpensive and the best email marketing features for companies of all sizes to manage their email marketing requirements easily. RedCappi’s easy to use tools, along with drag & drop email builder, make creation of email newsletter simple.
For all your queries related to email marketing, we are more than happy to assist you. Get in touch with us at: sales@ikf.co.in or call us anytime on: +91-8888866110