Google being the search giant and Facebook being a nucleus for a billion daily active users, both are the evident choices for PPC campaigns.
But which one is better? Is the process of optimization similar and if it is different, then in what way?? And the most important which one to choose? Before we decide which one to go for

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Viral literally means something that spreads like a virus. Something that spreads as fast and leaves an imprint on those who witness it, comes under the viral category. On the same lines, marketing done as much effectively will encourage consumers to buy the product/ service. Viral marketing is thus, spreading information through word-of-mouth using primarily the internet. It would thus

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Even the most experienced social media marketer struggles while managing the work. For businesses social media is all about how fast you can deliver the relevant information, share engaging content and retain the user (customers).
Below are the useful Google Chrome Extensions for social media marketers and managers to automate their work and to increase the productivity at workplace.
StayFocusd:
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With the introduction of social media, entire marketing outlook has changed. Avenues that did not exist or were too complicated before, were opened for marketers. Marketers now have a tool that is powerful and easy to use. This tool is “social media marketing” and it helps to share a piece of content all over the world. From a business standpoint,

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In a pay-to-play social media market, it is quite daunting to join a competitive advertising environment like Facebook. While connecting with the social media advertising world, you have control over your budget for ad campaigns.  In the first quarter of 2016, 1.65 billion Facebook users were active on a monthly basis. Rest assured, your prospective customer is among them.

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Social media has become one of the famous tools not just for sharing your thoughts but also to share brand awareness, products and services across different platforms. Every business is adopting social media in their day-to-day operations.

Relying on the wrong platform/using only Facebook

Facebook has become one of the most used social media platforms in the recent

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A common question among social media marketers is, “Social media is evolving, what’s next?”
You may be tired of hearing clichés about the future potential of social media technology. The way we use social media is constantly evolving.
It is important to keep in mind that the significant aspect of social media marketing is not the technology itself. It is

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