Here's how digital marketing is influencing election campaigns
Digital marketing has humanized government. Not only does it give candidates put forth their messages but also enable people to share their thoughts, creating an opportunity for better dialogue. The trick here is to fine-tune messages that appeal to the target audience whilst being in sync with the overarching ideology of the party. Social media allows for this cohesion.
Ability to engage and involve
Being able to interact with your target audience is a luxury. Social media platforms like Facebook, Twitter, and Youtube foster a civic environment, prodding voters to voice their opinions and prod them to participate. In addition to this, people today, use social media to check facts and the quality of information. They have formed their own communities and groups within social media that they rely on for legitimate news. Politicians who enjoy immense popularity on social media have been able to establish trust and credibility with these communities with their consistent, personalized updates.
A targeted approach
There’s no doubt that every political candidate has a talking point that is essentially rooted in his/her party’s overarching message. But for a candidate to make an impact and win his audiences, he has to strategically develop his message that matters to his target audience and deliver it to them via platforms where they spend most of their time on. Social media allows for precise targeting enabling candidates to energize voters by addressing problems that are specific or unique to them.
Truth be told, there are still many who don’t vote. But here’s another truth, there are many, many people who use social media and that candidates can use these platforms creatively to break the ice with those who are disengaged and make them feel part of the democratic process. Young people, especially can be reached effectively; as digital natives just imagine the difference they would be able to create with them joining your team!
Nevertheless, with the help of Digital Marketing you can create a Buzz by the following these footprints :-
- Running Social Media Campaigns (i.e. Facebook, etc)
- Creating your own website and showcasing your contribution to the society as a whole
- Establishing the slogans and logos
- Video marketing, etc.
Talking about the numbers
According to The Drum, the total spend on digital marketing for the 2016 presidential campaign is expected to cross $1 billion mark, which is a marvelous 576% increase from 2012. More than half of this budget is likely to be invested in social media advertising on Facebook and Twitter. Digital marketing is growing, and as per the data reported in MediaPost, the budget for online political marketing in 2016 will be upwards of USD 955 million, as compared to USD 270 million in 2014.
At the End
In today’s era of growing social media usage and increasing internet infiltration owing to amplified use of smartphones, digital marketing provides the perfect platform for political parties to interact with their audience. Digital media has changed the way political parties connect with their voters, thus bridging the gap between them. Along with increasing interaction, digital and social media also allows targeting the promotion and tailoring it in a way that the campaigners are trying to accomplish.
Digital marketing strategy is now part of the campaign briefs and politicians/political parties are spending an increasing amount of resources and time and on digital marketing. The increasing usage of digital media emphasizes its effective role in influencing voters and their behavior. Digital marketing is not only a fast growing force in the existing marketing field, but it is also set to be the future of marketing. It is very likely that digital media will shortly replace more traditional forms altogether.
If you belong to any political party and want to be part of it in the near future, this is right place for you to get started. We’ve put together this multi-faceted Digital tools series on using social media in political campaigns to give you an edge it needs to win and leverage this exciting space.