Changes Your Website will Witness in the Next 5 Years

9 min read

Changes your Website will Witness in the next 5 years by IKF
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

Change is the only constant. We have often heard this and it holds true for all businesses including your online store. If you are a vendor selling apparels or fancy home store items online, then your e-commerce site too will require revamping as per the emerging website trends and evolving technology.

As an established name in the website development services in India, we understand the importance of keeping up with the modern technology for gaining the competitive edge. Changing or upgrading your website is now not just limited to its homepage look and content, in fact it entails a broader aspect. This includes implementing new technology behind the scenes, exploring beyond dot-com domains and researching to optimize pages for greater audience’s attention. Just think about your website 5 or 10 years back and you will realize the difference from the version you have today.

With exponential growth of online content and shorter attention span, we expect stronger data influence in future that will affect your website look and operating systems. Not sure what trends could be shaping your online presence? Well, here are some examples:

More options for website names:

The website owners today have lot more options for their website names. Earlier it was a real task to find a unique domain name but now you have wide choices which are not limited to the .com. From .clothing to .coffee, you can explore names that are relevant to your business and let the world know what you do. As a digital marketing and website development company in Pune, we always look for opportunities that can enhance our client’s online presence. We believe smarter domain names can help you stand out from the crowd and connect with the consumers like never before.

Virtual stores in virtual reality:

Imagine instead of viewing a website catalogue, you are walking through a virtual store and witnessing things around a showroom. With virtual reality, this is how our shopping experience will change in future. Though implementing virtual reality on an ecommerce site might take time and extra investment, it could be the way of the future and also a new way for businesses to gather information on how their customers shop.

website design in Pune

Enhanced personalization:

Website is not just an online store for your consumers. When designed properly it acts as great marketing tool from where you can collect important info about your site visitors and their buying behavior. More data translates to increased personalization on websites, which could lead to a more immersive user experience. Amazon has been using anticipatory technology to predict consumer demands based on a variety of factors and accordingly offer more personalized shopping ads based on their past behaviors.

Augmented reality:

Working as website designing company in India, we have witnessed a sea change in website designing. With website becoming more mobile-compatible, a responsive design is no longer an option but a must-have feature. Marketing gurus are now vouching for the incorporation of augmented reality in websites. With AR your consumers will get to experience graphical enhancements to the physical environment they are present in. Some eyewear stores incorporate AR into their websites seamlessly. Lenscrafters is one such store that has specific websites that allow customers to virtually try on any eyewear product from the Lenscrafters’ stock.

If you are in the ecommerce space and curious to know how to leverage the latest technologies for offering best UX to your viewers, get connected with IKF. Call us today and we will be there to address your concern.