Why Digital Marketing Scores Over Traditional Especially After the COVID-19

10 min read

Digital Marketing Vs Traditional Marketing
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

Coronavirus, a pandemic that has gripped the world has also driven it into a state of economic chaos. According to a report by a search engine marketing company in India, the retail sales in China for the first quarter have dropped by 18% while in America, 1 out of every 5 eatery has had a permanent shut down. In India too, things are not different. These are alarming examples of financial losses due to voluntary shutting down of businesses overnight. Many businesses that operate on the basic premise of customer interaction are affected by social distancing. This is why, digital marketing is taking precedence as compared to traditional marketing. The main difference between digital and traditional marketing is the medium through which a marketing message is sent across to the audience.

While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites. While traditional marketing still plays an important role in people’s lives, digital has taken over heavily as everything shifted online post the lockdown. Here’s an article by IKF - the leading Digital Marketing Company in India - explaining why digital marketing is not just booming but is becoming essential to survive.

how pandemic changed marketing strategies

Also Read: How to find potential customers during COVID-19 lockdowns?

Is it a bad time for Marketing?

The world today is experiencing a shift towards alternative methods of communication, shopping and services. For instance, service based businesses such as gyms are resorting to online fitness classes and people have accepted this change with ease. This is a clear indication that capitalizing your digital presence over traditional will be a crucial strategy to counter the impact of COVID-19. Industries which have borne heavy impact are the tourism, international trade, and transport. To offset their losses, many companies belonging to these sectors have started laying off employees, reducing their salaries and pausing their marketing in an attempt to curb spending. However, history says that these instant cuts have often resulted in long term losses. This can’t be more true than in the case of marketing. When you cut down on the marketing expense, your visibility shrinks and so does your hard earned brand awareness resulting in loss of customers. Add to this, bigger brands have finances in place to fill this gap and easily lure off your lost customers. To summarize, drastic cuts on areas like marketing are likely to drown your demand to the point you may struggle to save it from the upcoming recession entirely. Instead, the best way is to look for cost effective marketing methods such as opting for SEO services in Pune, which can be much cheaper than traditional marketing. Print media has lost a significant share of their appeal which has been claimed by social media marketing, thanks to lower cost (a fraction of print) and higher impressions. You may want to invest more in email marketing, the creation of newsletters and frequently updated content, and keep your social media pages active. Internet usage is expected to rise even more, presenting an opportunity to devise a h3 marketing strategy. You can do this by providing weekly webinars sharing your expertise on internet for free.

If everyone is online, why isn’t my organic traffic growing?

Checking your traffic now may not be according to your expectation but that’s because an increase in online usage does not mean they will check each and every website. It rather means, they will be spending more time on things they used to spend their time on such as social media, video calls, messaging and other modes of entertainment. So rather than competing with these giants, you need to ride on them. According to IKF - the social media marketing services in India - Investing in marketing platforms like Facebook, Instagram and YouTube can significantly improve your conversion rate. A few other complementary steps that you can take includes creating relevant SEO content, running promotional Social media campaigns, using Zoom, Instagram and WhatsApp Video calling features to connect with your customers, conduct online competitions to keep customers hooked to your channel!

Adjusting to a new way of life

Until we are able to invent a vaccine against COVID-19, things are pretty much going to be the same and the lockdown situation will practically exist for months on end. The best way forward is not retracting your wings but to ride with this new wind!

If you want to bring your business back on track and start running it in the most effective way using the digital media, then contact IKF - the leading provider of digital marketing services in Mumbai & Pune. To connect with us for a free consultation session, drop us a mail on sales@ikf.co.in or call us on +91 88888 66110.