Factors to Mind While Building a Mobile Responsive Website

10 min read

Responsive websites by website development company in India
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Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

A responsive website automatically changes to fit the device you’re reading it on. This should not even be an option when developing a website because certainly, mobile users are at par and ever-growing in number as compared to desktop users. It takes only a whim to unlock your phones and look up the faintest thought that traversed your mind, not so with the desktop unless you are right there in front of the screen. The small screen size, the less response time, and other psychological and physiological limitations make mobile responsive websites a different game altogether. IKF - a website development company in India presents to you this article on the elements that you should consider while developing a mobile responsive website.

Limit your Text and Images

Mobile content differs from the desktop in that there is much less space for the reader. Hence, it is advisable to keep your textual content minimal, background-color light, font easy to read and font size neither too big nor small, and use of lesser images. The idea is to reduce the navigation time from point A to point B and keep things accessible and easy. Most importantly, your CTA button should stand out easily with a button size proportionate to the fingertip. Nothing can be more annoying than trying to click a button that’s too small.

Responsive websites by website development company in Pune

Coming to images, while they look great on a desktop, a mobile device is not really meant to populate the website with images as it not only looks clumsy and struggling to gain enough focus, it also slows down the loading time. This may prompt the user to bounce back and try other links. There is, of course, an exception to this rule as images may form the core of many businesses. In that case, your website should be optimized to display images in a mobile format which is vertical. IKF is one of the leading website design company in pune skilled in content management.

Devise catchy headlines

Headlines are the first thing users view when they land on your website. If they are not powerful enough, they won’t be able to cut through. When you are few on words, make them impressive. Remember that with so many options available, users have become impatient and need to know instantly whether you are good enough for them. Hence, keep your headlines witty & clear, and deliver your message in a concise manner. This way, you can hold the attention of users and convert them.

Be mindful of hand anatomy

Most humans are right-handed or at least hold their phones with the right hand. Hence, it only makes sense that most navigation menus are located in the top left corner, largely because they’re only needed occasionally when the user needs to navigate away to another section. Whereas you will observe that search buttons, which are more commonly used, appear in the top right corner. Additionally, If you have image links on the same line as text, those images should appear on the right-hand side, closest to the thumb. The same goes for CTA. If you keep these simple things in mind, it will give your website design an edge.

Make your website an extension of your brand

If your brand name is etched in certain fonts, try to use those same fonts along with other familiar fonts in your rest of the website text to portray the continuity of the brand and swell its influence. Also, the colors should be in congruence with your brand logo. This will also create a greater impact and may help your brand be better remembered.

If you are looking for developing a website from scratch or are contemplating renovating your existing website from the experts - contact IKF - the most sought after Website development company in Mumbai & Pune, and get your website done from one of the best hands in the industry! Contact IKF, today on sales@ikf.co.in or call us on +91 88888 66110.