8 min read
India has a rich culinary heritage where people love to eat, cook and serve!
If you are a food connoisseur who loves to explore different recipes and wishes to share the same with others, then a personal food website is just the right tool for you. However, having a website is not enough! To ensure your food website gets the desired attention and engagement of the relevant audience, you must opt for rich snippet.
Working as a digital marketing and SEO company in India, we employ the best strategies for our business clients. Besides, high quality back links and good content, the one SEO trick that can be really effective and recommended by us is called Rich snippets.
Let me give you a brief understanding of rich snippet so you can use it for your food website.
What is Rich Snippet and how to create it?
Every time you search for something on Google, you are bombarded with plenty of search results. A typical search result on Google comprises of:
- The URL
- The headline of the page
- The meta-description
A rich snippet is one that provides additional information, such as a thumbnail, rating, and user reviews. For, instance if you shared a recipe of barfi. When a user searches for barfi, the search engine shows normal snippet as well as rich snippet. Now while the normal snippet will show the generic data related to the term, the rich snippet will dive deeper into offer more specific results with vital details that the user might be interested in. this may include the rating, preparation time, calories in the recipe and so on. Thus, the users find these snippets more useful and hence, prefer viewing them. This increases your click-through rates.
Creating rich snippets involves adding some additional HTML to each of the important pieces of text. This is referred to as microdata. Now this is done with the help of another technique called as schema markup. The adding of Schema recipe codes in between the content of the page defines exactly what it is and how it should be treated.
Schema Markup is one of the latest evolutions in SEO that is highly effective and unfortunately, under-utilized. It is a code or semantic vocabulary that is added to your website body structure to help search engines provide more informative and specific results to users. In other words, it is a universally accepted identification structure that is used by search engines to index the content, understand it and categorize it. This data Markup structure is used for different types of websites including movies, book reviews, food and recipe websites and more. Even we, as a digital marketing company in India, suggest this for our client’s websites.
How is it Relevant to your Food Website?
Let us consider you posted a recipe on Barfi or Chocolate. Now when a Google or any other search engine crawls on your website how will they differentiate whether it is about your recipe or a movie? This is where Schema Markup comes into play. When you use right schema markup to show that barfi/chocolate is a recipe then your post will appear to the users who are searching for Barfi/chocolate recipe. Schema in a way tells the search engine what your data actually means and not just what it says. It is a useful and effective tool, even the experts of digital marketing in India and elsewhere vouch for this.
So, if you want your website to gain visibility in SERP and enjoy more click rates then rich snippet and Schema Markup are must-go tactics for you.
Still doubtful? Come to IKF, we can help you. A SEO agency in India, we know exactly what can work for your website. Leveraging all the latest online marketing tools and strategies, we can make your website more attractive, informative and engaging in SERPs.
Call IKF today on +91 88888 66110 for more information!