How Subdomains Can Improve your SEO?

10 min read

Mobile App development company in Pune
Festive season is round the corner! It's time to celebrate and make memories.An important part of all this celebration is shopping. Do you know that every year during festive months businesses make bumper sales as customers go on spending splurge?According to Festive Shopping Index 2019, a study conducted by LitmusWorld and Retailers Association of India (RAI), 89% of consumers actively looked to shop during the festive season with 76% of them opting for eCommerce as their preferred medium.Now that’s a big number and a golden opportunity for businesses to cover up their entire year's revenue lag.As a digital marketing company in Pune, IKF suggests capitalizing this festive season by tailoring your marketing strategy aptly. Amidst all the competition, make some real profits by offering great deals and excellent customer experience. Employ dedicated and innovative marketing tactics to cut through the noise and let your brand shine.Quick Tips to Fuel your Ecommerce Festive Sales.Witness your sales and profits skyrocket with following tips Offer seamless mobile experience: Smartphones and tablets are biggest sales drivers, especially during festival seasons. Hence, to attain maximum sales benefit ensure your website is mobile-friendly. Your campaign should center around creating adaptive designs so that your website is easily accessible through any device.Speed and frictionless mobile experience are the two major factors that fare on top of online shopper expectations. So, make sure you don't miss out on them. Hire experts from the top-rated web development company in India like IKF to optimize your web design for devices.Create an appealing landing page with a unique festive theme: ’Jo dikhta hai wo bikta hai’, an old saying that has really stood the test of time. Build an attractive and engaging landing page that instantly grabs the attention of your online visitors. Customize your web page layouts/designs to embrace the festive mood. Just like you decorate your home during special occasions, refurbish your digital presence to make it standout.Think of adding a holiday-themed background image/photo to your shop or custom logo especially designed for the upcoming festivities. Put a list of the slideshow of the best discounts and offers available on the website. These are small measures to spread festive cheer that can go a long way in luring visitors.Use social media to promote your brand deals & offers : As experts of social media marketing, we understand the importance of preparing marketing grounds well in advance. Leverage social media platforms to reinforce your campaigns. Run festive season contests on social media channels to create a buzz. Display reasons why visitors shouldn't miss out on your sale and highlight all the exciting surprises you have in store for them.Stay top of mind in the eyes of the customers.Keep posting relevant content that stirs interest and establishes you as a trusted authority.Design Cart abandonment campaign: From our experience as a digital marketing company in India, we conclude that cart abandonment campaigns can improve conversions significantly. It's a smart tactic that allows you to address the many reasons due to which the customer might leave their cart and help you initiate measures to not let the opportunities slip away.For instance, a customer may forget about your product or get distracted before checking out, even though they’re still interested. Sending a reminder could result in an easy conversion. Or, if your checking out process is too complicated and time consuming, the visitors may prefer to leave. Here, card abandonment campaigns will help you review the hurdles in the check out page and rectify the same to enhance customer satisfaction.Concluding thoughts: Today's customers are smart and have ample choices. So, you need to pull up your sleeves and put in genuine efforts to score points over your competitors. Remember festive months are golden quarters that can be exploited not only to bring in cash but also to build your customer base. Right approach and wise marketing strategies is all you need to make the most of this lucrative opportunity.The above tips merely scratch the surface of the broader ecommerce marketing plan. For more detailed and effective marketing solutions, get in touch with the IKF -I Knowledge Factory - the leading digital marketing agency in Pune. We’ll help you draft and execute a well-thought out marketing plan for the upcoming festive season that will bring you enormous business returns.Still on the fence? Don't wait any longer, we are here to help you!Call us today on +91 88888 66110 or drop a mail at sales@ikf.co.in for any query!

Browsing through the Internet, you must have noticed the URLs changing as you switch from one site to another. For instance, you may notice some have a simple URL, like www.disney.com, while others a longer URL, like www.shop.disney.com.The term 'shop' here is the subdomain that not only differentiates it from other websites, but also establishes its content type, facilitating easy navigation.

Multiple subdomains can be created by a web-hosting provider under one main domain. Although they are separate entities, they are linked together under a single root domain.

Often, people get confused between subdomains and sub directories. It’s important to note that in the case of subdirectories, additions to your URLs continue to be part of the main domain and are not treated differently from that of the website. Alternatively, subdomains serve as a distinct entities, which aren’t associated with the main site.

Key reasons for using sub-domains 

  • Creating a website that caters to different international/regional markets
  • Setting up different functional sections, like a blog or an eCommerce store
  • Building a mobile site that specifically caters to mobile visitors
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How Subdomains Help Website SEO

Offer better UX: Your subdomain is actually an extension of your main site that provides extensive info on a particular topic without interfering with the main website content. This streamlines your site hierarchy and helps visitors to reach the desired location without wasting much time. Use of subdomain eliminates issues like incorrect display and complicated navigation, thereby enhancing the overall user experience.

Accentuate your authority in niche market: Subdomains can be created to target a more specific or niche market that your main website may miss out on. This is an excellent  SEO opportunity for businesses looking to boost authority in niche markets.

For instance, if a store dealing with kids’ toys wants to start selling storybooks; they may find a subdomain to be useful. Without diverting from the main purpose of the site, which is to draw customers to their kids’ clothing section, it can also promote storybooks.

Although both products are related to kids, trying to rank for storybook-related keywords on the main site may be difficult as it’s all-geared towards clothing. Therefore, a subdomain can help with targeting those niche keywords.

Improves your site’s domain authority: Domain authority refers to how your website is perceived. It is an important search-engine ranking metric that can push up your site's popularity. A site with higher domain authority is perceived as more trust & credible, and enjoy a higher search-engine ranking. You can improve your domain authority by using subdomains. You can create a link between two domains or use additional keywords to rank for terms for which the original domain doesn’t rank highly.

Good option for targeting mobile users Mobile-friendly sites have proved to be game-changers for many businesses. That’s why many entrepreneurs who had their websites typically built for desktop have switched to mobile sites using mobile-friendly subdomains. Although these work along with the primary domain, they include mobile-friendly content that works well on all devices. Dynamic web design and mobile apps are useful when creating more mobile-orientated content.

Should You Use Subdomain for Your Website?

Note that subdomains aren’t useful for every business. It is only feasible if your business has a lot of content, which is difficult to manage on a single website. If you want to run recurring campaigns with different landing pages or split branding on a project, then subdomains can come in handy. However, make sure not to use them for stuffing keywords for rankings as it may cause you more damage than good.

Whether you are looking to expand your business or diversify it, IKF team can help you create subdomains, which will make a positive impact on your online branding. A web-hosting company that also specializes in digital marketing, we can leverage subdomains to support your SEO performance.

Connect with us today to know more! We'll be happy to help you.