How to benchmark your website designing process?

10 min read

Social media marketing services by IKF
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Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

Every other organisation planning to develop a website generally gets fascinated with having high-quality visuals and engaging content on the website. But in reality, understanding what’s best to have to on your website, is more important than just having the best. This is the most important part of your website execution.

Having been in the industry for 19 years and being the biggest website development company in Pune, we have developed 500+ websites for small to largest corporations and have come across quite a few people who generally are decided on a particular approach they’d like to take for building their websites.


But it’s important to learn about how to take the most effective approach and build a website that acts as a benchmark in your particular industry/domain. Please find below a few of my recommendations and suggestions to set benchmarks in your website designing process.

As one size does not fit all, the same approach for designing more than one website does not work. A website template that works for a retail brand may not prove to be effective for the healthcare industry. It would be a great idea to connect or consult with various creative ad agencies and compare different popular websites form various industries, to get a general perspective on what needs to be done on your website.


Here are a few generic-level tips which should be kept in mind when you’re planning to build or revamp an existing website.

  • Load-time of the website
  • Prominent call-to-action buttons on the website
  • Mobile-first experience
  • High-level emphasis should be given on about us section of the website
  • Engaging landing pages on the website

Here are some ideas on what kind of research should be done before starting with a website designing project

  • Look up 4 to 5 websites of your closest competitors and understand what kind of content they have put up on their website, along with banners and other elements.
  • Look up 2 to 3 websites of organizations who compete with you at an international level or organisations that have a global presence and are highly innovative.
  • Try to understand the logic and agenda behind each content piece and image/banner placement.
  • Check out the ranking of the competitor websites and align the content accordingly.
  • Find an experienced agency/company who can not only design a website but can also give you consultations over different aspects of presentation and mobile compatibility.

We at I Knowledge Factory Private Limited, have been helping organisations build websites for over 19 years, and are now aiming to set up a strong and dominant web presence which serves better success for both our clients and us.


Whenever we design any website, we strictly keep the following in mind;

  • The Industry for whom we are designing the website.
  • Down-time of the website. We generally try to keep it below 4 seconds which is the industry benchmark
  • We help our client select the right images and develop a strong content strategy because just designing a website doesn’t serve the purpose if it’s not getting ranked on Google search engine
  • A dedicated account manager is provided during the entire engagement cycle, who works closely with the customer and helps them understand the process at every step of the way.
  • Every website designed by I Knowledge Factory Private Limitedis benchmarked in the industry because of our thorough research and understanding about our customer.

If you are looking for a website design company in Pune and would like to discuss more or get your website audited, we offer no obligatory free website audit and consulting services. So don’t hesitate to call us or reach us or 8888866110 /