In March 2020, the world came to a sudden halt due to the unforeseen COVID 19 pandemic. With the whole country in full or partial lockdown for almost a year and a half, businesses have been affected majorly. However, there has been a drastic change in the way they have been operating. There has been a major shift towards online marketing as consumers have become more online oriented in every field due to the lockdown. Due to the massive changes in economy, consumer reactions and response to different brands has also automatically changed due to Covid. From my personal experience as an owner of one of the leading website development companies in Pune and Mumbai called I Knowledge Factory (IKF), I have noticed a lot of changes in digital marketing.
Hi, this is Ashish Dalia and today we’re going to look at some major changes that the digital marketing industry has gone through in the last year & half.
1. Brands are rethinking their marketing strategies
Brands have started reconsidering their marketing strategies according to the customer’s current needs. Customers are not likely to go to shopping malls in the current situation and must resort to online to fulfil their needs and hence the focus of the brands is now strengthening their online presence.
Some brands are using outwardly owned e-commerce platforms while some smart ones are turning to social media commerce features through advertisements on user social media feeds. When it comes to product innovation, 60% of users are of the opinion that they are finding new products on their Instagram feed.
2. Creativity & Awareness are the keys
With the increasing popularity of social media, it is important for brands to come up with creative and original content to keep the users engaged. Due to the high engagement rate on social media, consumers are getting attracted towards brands that have had a positive impact during these trying times. It is important for the brands to express how their brands have been working towards making a positive difference to society. Make more engaging posts that connect with the consumer’s emotions.
3. Focus is on PPC (Pay Per Click)
Pay Per Click is an easy & effective way to nurture and increase your digital presence. It is important to remember that the pandemic however devastating it might have been is a temporary calamity & hence brands have to think long term. PPC can be used to create and maintain brand awareness even if the current business is currently on hold. This will turn out to be a winning move as it will drive brands to the pole position when we’re past the pandemic.
4. LOCAL SEO IS MORE IMPORTANT THAN EVER
Lockdown restrictions have left users with more limitations on travel & physical activities. It has been seen that consumers are looking for good local businesses which are more convenient for them to engage with. Local SEO is critical for ensuring local businesses have a presence with their nearby customers.
In conclusion, it is the best time for brands to build their brand equity as consumers are looking for trusted brands & businesses. The way brands market their business digitally will have a huge impact on how people feel about them after the crisis is over. The best way to take care of this is to hire a competent SEO company in India.
If you’re looking for an agency to handle all your content marketing activities in affordable budgets, then you can check out I Knowledge Factory (IKF). IKF is a leading digital marketing company in Mumbai and Pune that offers a full-range of digital services, including dedicated content marketing services.