How to efficiently adapt to Covid induced changes in Digital Marketing?

10 min read

Digital Marketing Agency in India
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

In March 2020, the world came to a sudden halt due to the unforeseen COVID 19 pandemic. With the whole country in full or partial lockdown for almost a year and a half, businesses have been affected majorly. However, there has been a drastic change in the way they have been operating. There has been a major shift towards online marketing as consumers have become more online oriented in every field due to the lockdown. Due to the massive changes in economy, consumer reactions and response to different brands has also automatically changed due to Covid. From my personal experience as an owner of one of the leading website development companies in Pune and Mumbai called I Knowledge Factory (IKF), I have noticed a lot of changes in digital marketing.

Hi, this is Ashish Dalia and today we’re going to look at some major changes that the digital marketing industry has gone through in the last year & half.

1. Brands are rethinking their marketing strategies

Brands have started reconsidering their marketing strategies according to the customer’s current needs. Customers are not likely to go to shopping malls in the current situation and must resort to online to fulfil their needs and hence the focus of the brands is now strengthening their online presence.

Some brands are using outwardly owned e-commerce platforms while some smart ones are turning to social media commerce features through advertisements on user social media feeds. When it comes to product innovation, 60% of users are of the opinion that they are finding new products on their Instagram feed.

2. Creativity & Awareness are the keys

With the increasing popularity of social media, it is important for brands to come up with creative and original content to keep the users engaged. Due to the high engagement rate on social media, consumers are getting attracted towards brands that have had a positive impact during these trying times. It is important for the brands to express how their brands have been working towards making a positive difference to society. Make more engaging posts that connect with the consumer’s emotions.

3. Focus is on PPC (Pay Per Click)

Pay Per Click is an easy & effective way to nurture and increase your digital presence. It is important to remember that the pandemic however devastating it might have been is a temporary calamity & hence brands have to think long term. PPC can be used to create and maintain brand awareness even if the current business is currently on hold. This will turn out to be a winning move as it will drive brands to the pole position when we’re past the pandemic.


Lockdown restrictions have left users with more limitations on travel & physical activities. It has been seen that consumers are looking for good local businesses which are more convenient for them to engage with. Local SEO is critical for ensuring local businesses have a presence with their nearby customers.

In conclusion, it is the best time for brands to build their brand equity as consumers are looking for trusted brands & businesses. The way brands market their business digitally will have a huge impact on how people feel about them after the crisis is over. The best way to take care of this is to hire a competent SEO company in India.

If you’re looking for an agency to handle all your content marketing activities in affordable budgets, then you can check out I Knowledge Factory (IKF). IKF is a leading digital marketing company in Mumbai and Pune that offers a full-range of digital services, including dedicated content marketing services.

To connect with us for a free consultation session, drop us a mail on or call us on +91 88888 66110.