The Importance of Graphic design for Business (2020)

5 min read

“A picture speaks a thousand words”. And rightfully so; communication is a vital part of any business. If your audience or your potential client does not understand what business your company is doing it will fail to generate leads or drive growth. Of course, there are other ways of conveying your information through words, phrases, and content.

But a visual means is the most striking way to hit the audience’s mind so that the message remains etched in the viewer’s memory. It is here where graphic design plays a very important role to convey a message with a dash of innovation. The process of graphic designing involves combining technological, aesthetics and creative thinking to generate graphically communicative ideas.

IKF – the leading website development company in Mumbai & Pune, brings you an article on the importance of graphic design for your business. Below is an example of our client Sairung Developers. We designed a creative graphic for them. The diamond signifies uniqueness and quality of the organization and goes with the tagline ‘Quality in our deliverable.’

The black background compliments the overall graphics.


A well-crafted graphic design concept enables a business to boost sales; thereby maximizing business reach.

So what exactly is graphics?

The word graphics has been derived from the word ‘graph’ which literally means a visual which is accurate and proper by calculation. Designing in graphics involves artistic and professional disciplines to put across a message. It involves synergizing the complexity of a topic or a brief with visual simplicity. It is all about blending analytics with creative thinking. In this process, it involves a graphic designer who combines words, images, and typography and page layout techniques to get the final outcome. The field of graphic design covers designing logo, packaging, illustrations, banners, editorial, and layout. While on the web, it entails designing websites, programming, broadcasts, and animation.

Read Also: “6 Tips to Get a Great Graphic Design on a Shoestring Budget”

So why is graphic designing important for your business?

IKF – the provider of web design services in Pune, believes that Graphic Designing is more than just aesthetics. It’s beyond creative concepts or graphical illustrations. It is more than how it looks or how it works. It is all about converting the process of design thinking into actual business results. We can call it the GRAPHIC ADVANTAGE!!!

We cite the top five reasons for having a graphic designer for your business:

 1. Helps create a strong impression

An impressive graphic design must leave an impact on the audience in the first instance. The challenge is to grab attention and keep them hooked on. And the only way to do this is creating a powerful graphic design.

 2. Building a brand identity

It is very important for your business to establish a brand image, to stand out from the competitors and help establish your own identity. Every business has its own strength and so you would definitely not want to look like anybody else.

 3. It helps to convey your information

Most of the times it so happens that words cannot effectively convey information. Or rather it can be done more interestingly with pictures. It is at such times graphic designers can play an important role in conveying information. Your business is complex with many products, sizes, colors and sizes and many other factors which are available. This can sometimes prove a little complex in conveying accurate information. A good graphic design can communicate your offerings in the form of reports, charts, and illustrations.

 4. A good graphic design can narrate a story

It is important that people get a feel of what the business is like before they decide to go for a product. A thoughtful design captures the audience’s or a potential customer’s attention. For e.g. The concept of renewable energy is completely different from a jewelry design concept. IKF crafted a well-thought-out strategy for both the domains which were starkly different from each other and created graphics accordingly.

As you can see in the graphic the product is highlighted and the use of ice in the image complements the products quality to be ‘crystal clear’.

And the other graphic was about Windergy which was into renewable energy.

The concept of the below graphic is to join a revolution which is conveyed by a walking figure. The background color green, compliments with the overall placing of the graphics.

 5. Strong graphic design= Strong consumer trust

We are living in an era where everything is online even the minutest of information. A poor interactive design will not communicate your brand’s message effectively since the visual is not read, and understood by the audience. As people respond quickly to a rich illustration you should use every opportunity to develop consumer trust and confidence. Poor interface design can develop a rather an unfavorable image of the company.

On a concluding note

A good design is the mainstay support of your business. You should utilize your graphic design in the best way possible which will promote the company objective and establish brand recognition.

Need a good graphic design for your business? IKF – the favorite website development company in India. is just a call away. Email us at – or call on Tel: +918888866110.