Integrating Social Media with PR Strategy

8 min read

Integrating Social Media Marketing with PR Strategy
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

With the tremendous growth of digital landscape, we can hardly ignore the role and impact of social media in the online marketing fiefdom. Brands are now counting on social media tools for bolstering their PR strategies.

Targeting the consistently expanding social media audience can help broaden your reach. As a social media marketing company in Pune, we believe that right PR approach has the potential to generate a buzz that can boost the brand impact significantly across the market.

Integrating your PR with the social media strategy might seem a bit tricky especially for novice. Here are some tips that will help you create social media strategy that aligns with the conventional PR techniques to connect with your audience:

Know your audience and curate clear message:

Before you get down to creating your content calendars or pitch topics you must ask yourself the following questions:

  • What is the role of social media in public relations, and how you can use it to attain your goals?
  • Who are your target audience?
  • Where are they located and how your content will resonate with them?

These aspects should form the foundation of your social media & PR strategy. The design and aesthetic may differ according to your brand but your message should always emphasize on “why” aspect of your brand. When content is built around this, there are good chances of getting positive outcome. And yes, make sure your content is clear, concise and intriguing that invokes interest in the viewers.

Read Also: How To Use Hashtags?

Discover the right categories for your brand identity:

To avoid promotional burnout or failure, it’s imperative to understand your content categories that can guide your entire strategy. As experts of social media marketing in Pune, here we offer you some of the examples of content categories that you can target:

  • Inspirational: Quotes, flat lays, beautiful images, influencer shout-outs etc.
  • Educational:  Tips & tricks, video trainings, FAQs, free resources, etc.
  • Conversational: Giveaways/contests, polls, “Caption This” posts, etc.
  • Connection: Product reviews, travel photos, lifestyle, events etc.
  • Promotional: Webinars, podcasts, upcoming speaking opportunities, etc.

Remember clearer your brand message, more effective will be your PR efforts in attracting audiences, especially through social media. So, pick the right category and accordingly build a powerful content to nail it!

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Be conversational:

If you want to create the buzz around you and your brand, connect with your audience. Community engagement is important. Discover influencers/or outlets talking about topics that align with you brand. Search through @mentions, hashtags, geotags, etc. Next, strategize how to connect with them. Be it direct comment on the post or an audio message, keep it concise and authentic. And yes, be mindful of using automated tools for direct messages, comments, likes, etc., as some of these tools can and will be flagged. If you have something exciting, you can share that with them. These genuine and sincere efforts can help you develop online relationship or rapport, taking you closer to your audience in an organic manner.

Optimize your content:

Using hashtags is a great way to get noticed, discover new accounts and find influencers who are can amplify your brand presence. Many brands and businesses build their own hashtag campaigns to use in their posts, creating brand awareness about their new launch. We, as a reputed social media marketing agency in Pune recommend you to discover hashtags that can work best for you. Once you have an idea of the hashtags that correlate with your brand content guidelines, choose few of them that are brand optimized and have at least 10k or more tags. Although the competition is high, these can bring the most engagement as they are frequently used and monitored.

Video & Live Streaming:

Live streaming and video has the potential to establish instant &direct emotional connection with your audience. Public relation is a way to share a story, so why not make the story more captivating with an interesting video? When strategizing your video content, you can use the different tools that are already provided to you, such as Facebook and Instagram Live, YouTube stories, Zoom recordings, etc.

Besides the above mentioned points also pay heed to the enlisted below tips for best result:

  • Keep posting. Increase your frequency based on need and the engagement from your audience.
  • Check your account insights to find when your audience most engages with your content and accordingly plan your schedule and community engagement around those timeframes.
  • Spend about an hour each day commenting, liking, and engaging with your top connections.

Be it displaying your brand or content through Instagram stories or getting interactive on Facebook Live, there are ample of ways to highlight your offerings through social thereby expanding the reach of your PR. With commendable experience in digital marketing services in Pune, IKF is here to help you in your endeavors. Call us today to know how we can help you with your promotional campaigns!