During times like these, panic takes over reasoning! People are easily overwhelmed by the news updates and even the rumours they hear about the economy slowing and markets crashing. It’s true that the markets do slowdown in critical times like these as we are witnessing a drastic shift in work formats, spending priorities and consumer mentality. But that doesn’t mean business is coming to a complete halt, is it? People are perplexed by the repercussions of the pandemic as such a thing hasn’t happened to us in a long time. Especially in India! We are not used to dealing with such outbreaks and adapting to new changes so rapidly.
In confusing times like these, make things simpler for customers!
These are confusing times for people making it hard to see through this and acknowledge the fact that things will indeed become normal once the COVID-19 cases subside. People are panicking and are often exercising extreme measures, even though it may seem unnecessary. They want to simplify things for themselves, spend only on the bare minimum and not leave anything to chance. Well, you can’t argue with them! With the constant stress of the lockdowns, offering customers a regular product or a service will only deter them as it’s not necessary at the moment. People want to spend without any guilt or second thoughts, and not worry about reaping the returns on their spending.
Being a top-ranking digital marketing company in India, we believe that regular marketing activities like running email campaigns or PPC ad campaigns might get you a few leads, but that won’t be enough for you to make conversions. You need re-structure your entire marketing for the time being, to generate potentially high value and genuine in-bound leads in minimal costs. The goal here is to make things simpler, more convenient and most importantly, very affordable.
So, let’s take a look at some guidelines to follow as you reshape your marketing for more leads during COVID-19
1. Lead Magnets:
Lead magnet is a great way of acquiring customer information by creating a genuine interest in a customer, on your website. In this way, you will be offering something in return for the information they share. What you offer needs be extremely relevant, useful or helpful for their needs.
For example: You are software company. You offer a free trial in exchange for their email address. This way, the customer feels mildly satisfied and might be genuinely interested in buying the product at a later point. Being a top SEO company in Pune, we highly recommend this.
The trial offer acts as a lead magnet, attracting a customer to take action. Here are some more types of lead magnets you can use.
- a. Discount
- b. Bonus features
- c. Webinar [relevant to customer’s industry/domain]
2. Aggressive Marketing:
In times like these, you need to be very straightforward about your marketing. You need to convey a clear message that instantly prompts customers to take an action.
For example: You provide an OTT media service [like Netflix]. Your social media marketing ads can talk about the variety of movies or series you have on the platform, along with discounted pricing.
Try running as many paid campaigns as you can while keeping the message very clear and concise. Remember, people are not interested in any high-level talks at this point and want simple communication from you. As a leading social media agency in India, we always recommend this to our clients.
3. Simpler Services:
Now getting to your actual products or services. Given the situation, its best to offer smaller service or product packages at fractional costs with minimum turnaround times. This way, a customer does not have to think twice before spending his/her money on your service, as this is a great way for him/her to try out your company without worrying about making a big expenditure.
For example: let’s take the OTT media service again for instance. You can offer a mobile-only version for your customer at a fractional rate, prompting consumers to invest without hesitating.
Being a well-known for digital marketing services in Mumbai, we follow these guidelines our self. We believe in creating quality leads today that can turn into high-value customers tomorrow.
For those looking for premium digital marketing solutions at affordable costs, you check out I Knowledge Factory. It is a 360-degree digital marketing agency based in Pune, providing full-fledged services like website designing, SEO, SMM and content marketing, for all types of businesses across industry verticals.