11 min read
Observing the latest trends in digital marketing, it can be concluded that it’s less about exploring newer marketing tools and more about diving deeper into the prevailing marketing channels and optimizing existing content.
With fewer in-person touchpoints, today marketing in the educational sector calls for smarter utilization of different online channels and transparency in communication as to how the school is adapting its approach, programs, and campus experience. Enjoying the repute of a genuine and reliable digital marketing company in Pune, I Knowledge Factory has championed the art of optimizing digital trends for best results. For drafting excellent digital marketing campaigns that represent the unique value you offer and expanding your brand reach, understanding the trends is of utmost importance.
Here we’ve rounded up some of the trends that are likely to shape the digital marketing strategies of most forward-thinking educational institutes and schools. So, let’s get started!
For a long, we’ve known that personalization is the key to building a connection with your target audience. But according to some latest studies and reports, this trend is likely to undergo a change. Speculations are high that digital marketing will become less personalized. It has been found that contextual targeting on a website’s content generates better results than peculiarly refined user behavioral targeting.
This is because too personalized content actually traps the users in a bubble that stops them from delving into other options. Given today’s customers are smarter and open to different choices, there’s a need for a change in the identical actual personalization methods. From the provider’s perspective also this holds relevance. By solely targeting prospects whose online patterns indicate they fit your audience criteria, you might limit your message from being discovered by a wide range of other prospects.
As experts of leading digital marketing & PPC agency in Pune, we believe that while personalization and behavioral targeting will continue as effective approaches in the digital marketing realm, nonetheless, depersonalization will slowly creep in and alter the ways in the coming times.
An interesting feature of Instagram, Reels allows users to make short and engaging multi-clip videos with compelling music and amazing effects. Bearing functional similarity with TikTok, Instagram Reels is a perfect tool in the hands of digital marketers to popularize the respective brands.
Schools and institutes that already have a sound presence on Instagram can capitalize on the Reels feature to broaden their horizons. The best part is that you can grab the attention of your audience and convey the important info within a few seconds. Instead of going to an About Page on a website and reading through the entire text, a prospect can simply watch a captivating narrative on Reels. With the right music, old photos, case studies, and more, you can showcase your expertise in an intriguing way that strikes a resonance with the audience.
LinkedIn Conversation ads
LinkedIn already has a huge user base and many schools are leveraging the platform’s Conversation Ads, as part of their paid advertising spectrum. Once you’re certain you have an audience for your school’s ads on LinkedIn, you can use the network’s ad targeting capabilities to tap your relevant prospects.
If you are aware of its intelligent features you’ll be better placed in making your campaigns more effective by narrowing down your parameters and pinpointing the relevant recipients. Besides basic demographics like age, gender & location, the platform also provides a slew of specific targeting criteria based on users’ professional and educational backgrounds. These when used properly can prove to be very fruitful for your institute marketing campaign.
As a trusted SEO agency in Pune, we understand the true worth of local SEO in building a strong network in the local regions. Although it’s not a new trend it’s expected to gain more significance in the coming days. Local SEO for schools and institutes can play a crucial role in optimizing their web presence through better search engine ranking and ultimately getting more admissions. However, to maximize the benefits of local SEO you must know how to incorporate various strategies correctly like claiming your Google My Business, gaining reviews, and building your business listings on directories.
Moreover, with sound content marketing and link building your local SEO can further foster your online presence. Digital marketing veterans use relevant content matter, proper citations, and link building to amplify business visibility that paves the way for more leads and visits.
While this blog throws light on some of the newer trends in digital marketing, there’s always scope for unexpected and radically different trends making way and some established ones fading out. If you want to make the most of the powerful digital marketing trends for your schools and educational institutes then partner with experts in the field. IKF – the top digital marketing agency in Mumbai and Pune has decades of experience helping firms and institutes grow their business and improve their bottom line. Our tailor-made solutions can make your brand stand out and fuel its growth despite all hurdles and uncertainties!
Call us today for more information and explore opportunities to propel your business growth!