Mobile App Development – The Need of Progressive Businesses in 2022

10 min read

Mobile App development company in Pune
Festive season is round the corner! It's time to celebrate and make memories.An important part of all this celebration is shopping. Do you know that every year during festive months businesses make bumper sales as customers go on spending splurge?According to Festive Shopping Index 2019, a study conducted by LitmusWorld and Retailers Association of India (RAI), 89% of consumers actively looked to shop during the festive season with 76% of them opting for eCommerce as their preferred medium.Now that’s a big number and a golden opportunity for businesses to cover up their entire year's revenue lag.As a digital marketing company in Pune, IKF suggests capitalizing this festive season by tailoring your marketing strategy aptly. Amidst all the competition, make some real profits by offering great deals and excellent customer experience. Employ dedicated and innovative marketing tactics to cut through the noise and let your brand shine.Quick Tips to Fuel your Ecommerce Festive Sales.Witness your sales and profits skyrocket with following tips Offer seamless mobile experience: Smartphones and tablets are biggest sales drivers, especially during festival seasons. Hence, to attain maximum sales benefit ensure your website is mobile-friendly. Your campaign should center around creating adaptive designs so that your website is easily accessible through any device.Speed and frictionless mobile experience are the two major factors that fare on top of online shopper expectations. So, make sure you don't miss out on them. Hire experts from the top-rated web development company in India like IKF to optimize your web design for devices.Create an appealing landing page with a unique festive theme: ’Jo dikhta hai wo bikta hai’, an old saying that has really stood the test of time. Build an attractive and engaging landing page that instantly grabs the attention of your online visitors. Customize your web page layouts/designs to embrace the festive mood. Just like you decorate your home during special occasions, refurbish your digital presence to make it standout.Think of adding a holiday-themed background image/photo to your shop or custom logo especially designed for the upcoming festivities. Put a list of the slideshow of the best discounts and offers available on the website. These are small measures to spread festive cheer that can go a long way in luring visitors.Use social media to promote your brand deals & offers : As experts of social media marketing, we understand the importance of preparing marketing grounds well in advance. Leverage social media platforms to reinforce your campaigns. Run festive season contests on social media channels to create a buzz. Display reasons why visitors shouldn't miss out on your sale and highlight all the exciting surprises you have in store for them.Stay top of mind in the eyes of the customers.Keep posting relevant content that stirs interest and establishes you as a trusted authority.Design Cart abandonment campaign: From our experience as a digital marketing company in India, we conclude that cart abandonment campaigns can improve conversions significantly. It's a smart tactic that allows you to address the many reasons due to which the customer might leave their cart and help you initiate measures to not let the opportunities slip away.For instance, a customer may forget about your product or get distracted before checking out, even though they’re still interested. Sending a reminder could result in an easy conversion. Or, if your checking out process is too complicated and time consuming, the visitors may prefer to leave. Here, card abandonment campaigns will help you review the hurdles in the check out page and rectify the same to enhance customer satisfaction.Concluding thoughts: Today's customers are smart and have ample choices. So, you need to pull up your sleeves and put in genuine efforts to score points over your competitors. Remember festive months are golden quarters that can be exploited not only to bring in cash but also to build your customer base. Right approach and wise marketing strategies is all you need to make the most of this lucrative opportunity.The above tips merely scratch the surface of the broader ecommerce marketing plan. For more detailed and effective marketing solutions, get in touch with the IKF -I Knowledge Factory - the leading digital marketing agency in Pune. We’ll help you draft and execute a well-thought out marketing plan for the upcoming festive season that will bring you enormous business returns.Still on the fence? Don't wait any longer, we are here to help you!Call us today on +91 88888 66110 or drop a mail at for any query!

It would be an understatement to say that mobile phones and apps have become an extension of us. Whether you want to order grocery, book a movie ticket, or fix an appointment with your doctor, the solution is just a few clicks away.

Mobile applications have been steadily on the rise anchored on the surging number of Smartphone users across the world. An overwhelming preference for mobile apps amongst users over the website has proved that mobile apps are the future solutions and are here to stay.

Can we forget how the lockdown period was a harsh blow to businesses? But amidst all, some marketers were positive and recognized it as an opportunity to pivot and provide additional value to their users by creating their mobile presence. Fortunately, it worked. As a Mobile app development company in Pune, the IKF –I Knowledge Factory helped several business houses create smart mobile apps that amplified their business opportunities and generated better revenue.

As mobility continues to penetrate deeper and redefine the way industries operate, enterprises still harping on conventional methods must understand that they are no longer just in competition with each other, but with mobile-first companies that have garnered the attention of an increasingly mobile-dependant society.

Social Media Platforms

Tracking down reasons why mobile apps are scoring points over websites

  • Apps are easier to access as compared to websites. Unlike websites where the user has to open the website and then go through the browser to enter the URL, in the case of a mobile app he/she can easily open your app with a simple tap.
  • Talking of loading, apps are generally faster than mobile websites. This is because while apps are built to perform in a native device environment, websites are built to perform in a browser. So, websites take a longer time to mesh with the software and hardware specs of a device.
  • Apps offer more convenience to the users by providing direct connectivity to users with features like push notifications and in-app messaging.

All in all, it can be said that while the significance of a website cannot be undermined, for better reach and greater personalization mobile app is the must-have factor that you must consider.

With a sound mobile app enjoy the advantages of brand building and better customer engagement

Businesses often look for platforms that enable them to connect with their audience easily. Traffic is an important factor here. The greater the number of visitors to the platforms, the greater the chances of conversions. Now as we know that a huge number of people today use mobile phones on daily basis, developing an app for mobile can become an effective channel for building brand identity. However, hiring the right agency like IKF –I Knowledge Factory is of paramount importance. This is because only specialized companies with a team of experts can develop apps suiting unique business requirements.

Engagement is a critical component that makes a lot of difference. With the mobile app, you get a chance to create a highly interactive and responsive platform for your business. For instance, if an eatery store incorporates an online food ordering app, there will be a significant rise in online and in-app ordering. With mobile apps businesses can also stay connected with their customers, sending them notifications of offers and sales on scheduled dates. Additionally, creating loyalty programs in the apps can further bolster customer-brand bonding.

Concluding Thoughts

Although a mobile app is turning into a necessity for businesses, getting a suitable customer-centric app developed for your business is not an easy job. You need to hire the best professionals who have sound knowledge of building a highly functional and engaging mobile app. Try IKF–I Knowledge Factory mobile application development services in Pune. A genuine and trusted brand, we can help you design the top-grade mobile app for your business. Capitalizing on the latest technologies and industry trends, the IKF team assures of creating a feature-rich and user-friendly app that will translate into more leads and increased conversions.

For more information, you can CALL us on +91 88888 66110 or mail us at