10 min read

It would be an understatement to say that mobile phones and apps have become an extension of us. Whether you want to order grocery, book a movie ticket, or fix an appointment with your doctor, the solution is just a few clicks away.
Mobile applications have been steadily on the rise anchored on the surging number of Smartphone users across the world. An overwhelming preference for mobile apps amongst users over the website has proved that mobile apps are the future solutions and are here to stay.
Can we forget how the lockdown period was a harsh blow to businesses? But amidst all, some marketers were positive and recognized it as an opportunity to pivot and provide additional value to their users by creating their mobile presence. Fortunately, it worked. As a Mobile app development company in Pune, the IKF –I Knowledge Factory helped several business houses create smart mobile apps that amplified their business opportunities and generated better revenue.
As mobility continues to penetrate deeper and redefine the way industries operate, enterprises still harping on conventional methods must understand that they are no longer just in competition with each other, but with mobile-first companies that have garnered the attention of an increasingly mobile-dependant society.

Tracking down reasons why mobile apps are scoring points over websites
- Apps are easier to access as compared to websites. Unlike websites where the user has to open the website and then go through the browser to enter the URL, in the case of a mobile app he/she can easily open your app with a simple tap.
- Talking of loading, apps are generally faster than mobile websites. This is because while apps are built to perform in a native device environment, websites are built to perform in a browser. So, websites take a longer time to mesh with the software and hardware specs of a device.
- Apps offer more convenience to the users by providing direct connectivity to users with features like push notifications and in-app messaging.
All in all, it can be said that while the significance of a website cannot be undermined, for better reach and greater personalization mobile app is the must-have factor that you must consider.
With a sound mobile app enjoy the advantages of brand building and better customer engagement
Businesses often look for platforms that enable them to connect with their audience easily. Traffic is an important factor here. The greater the number of visitors to the platforms, the greater the chances of conversions. Now as we know that a huge number of people today use mobile phones on daily basis, developing an app for mobile can become an effective channel for building brand identity. However, hiring the right agency like IKF –I Knowledge Factory is of paramount importance. This is because only specialized companies with a team of experts can develop apps suiting unique business requirements.
Engagement is a critical component that makes a lot of difference. With the mobile app, you get a chance to create a highly interactive and responsive platform for your business. For instance, if an eatery store incorporates an online food ordering app, there will be a significant rise in online and in-app ordering. With mobile apps businesses can also stay connected with their customers, sending them notifications of offers and sales on scheduled dates. Additionally, creating loyalty programs in the apps can further bolster customer-brand bonding.
Concluding Thoughts
Although a mobile app is turning into a necessity for businesses, getting a suitable customer-centric app developed for your business is not an easy job. You need to hire the best professionals who have sound knowledge of building a highly functional and engaging mobile app. Try IKF–I Knowledge Factory mobile application development services in Pune. A genuine and trusted brand, we can help you design the top-grade mobile app for your business. Capitalizing on the latest technologies and industry trends, the IKF team assures of creating a feature-rich and user-friendly app that will translate into more leads and increased conversions.
For more information, you can CALL us on +91 88888 66110 or mail us at sales@ikf.co.in