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Mobile Application Development is a set of processes used to write software for small, wireless devices like mobile phones and tablets.
Mobile Application Development is not very different from Web Application Development. One big difference though is that Mobile Applications can be specifically customized for the unique features that modern smartphones come with. For instance, an application could be specially written to take advantage of the iPhone’s accelerometer.
Before we delve deeper into the huge benefits associated with mobile application development, let me give you a brief update on the history of mobile applications.
Mobile Applications – A Brief history:
The first recognizable apps came with Psion’s range of handheld computers. First released in the 1990’s, the sixteen bit machines (SIBO) which ran (EPOC) gave users the ability to run programmes like word processor, database, spreadsheet and dairy. Later, Palm emerged as a major rival to Psion. Palm released a new generation of gadgets in 1996 with the Palm OS. Then came XML, developed by WAP Forum for use in Wireless Application Protocol enabled devices.
As phones picked up speed, the possibilities for apps increased and it was Java Micro Edition that provided a platform to develop them. Java ME started as JSR 68, replacing Personal Java, and went on to become very popular. When it came to Symbian OS, it was Nokia that drove the development. The incompatibility of Symbian OS apps across platforms and the inability to move to open source was what went against them and caused their downfall.
Based on the Linux kernel, Android started the journey as an advanced operating system for digital cameras. The open handset alliance unveiled the Android operating system in 2007, nearly two years after Google’s acquisition of Android. Google’s entry into smartphones was delayed by iPhone’s launch, as they went about changing the concept of a smartphone in India.
Non-native application environments:
There are also hybrid apps which are a bit of both – they have limited access to the functionality of the phone on which the app runs and are slower than native apps.
There is the PhoneGap Build – that generates apps for all supported platforms except Apple App Store. Then there is Titanium Mobile – where iOS, Android, Blackberry and Windows Phone Apps can all be created via Appcelerator’s Titanium framework.
In the future, the majority of mobile development will be focused on browser-based applications that are device-agnostic. And majority of customer service that companies will do to win and retain customers will be through mobile apps.
How can building mobile apps help your business?
Businesses from all over the world are fast migrating from the physical world of handing out leaflets, hanging billboards and printing advertisements to building mobile apps that support their business 24X7.
Are you thinking what I think you might be thinking right now?
“My firm doesn’t need to create mobile apps to sell to our steady customers.”
Believe me, today this kind of thinking is wrong.
If you’d like to prepare for the future and keep your loyal customers intact, in short reap the huge benefits associated with this latest technology, then don’t think twice. Go for it. Now.
Need more convincing?
Maybe these huge benefits will change your mind:
- Provide more value to your customers by creating a loyalty program within your app. Starbucks does this beautifully by offering exclusive offers only for app subscribers.
Image Source: play.google.com
- Build a stronger brand: A stronger brand will happen when your customers are more aware and communicate regularly with your brand. Exactly what happens in an App.
Data that proves what companies are doing on Apps
Image Source: www.buildfire.com
- Connect better with Customers: With 2.6 billion people using smartphones, it doesn’t take genius to realize that mobile apps are the true game-changer.
- Boost Profits: It is a rule of thumb that when customer satisfaction rises, sales typically do too. That is where mobile apps enter the picture with 24X7 customer service.
Convinced? Then don’t dilly-dally. Check out the values that mobile apps can add to your business. Call IKF – the best digital marketing agency in Mumbai, and we will tell you exactly how much time it will take for your bottom line to shoot upwards. Give a call to 8888866110 or email us at: firstname.lastname@example.org.