With On-Demand Mobile App Take the Leap your Business Requires

10 min read

On-Demand Mobile App for your Business by IKF
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Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

When you order your favorite dish online or book a cab from your mobile, it’s the on-demand app that is working. In the past few years, the on-demand apps have witnessed a tremendous boost owing to the rising on-demand businesses. In fact, many of the biggest brands today are relying heavily on the services of on demand app developers and for good reasons.
As a web/mobile app development and website design company in Mumbai, we understand how crucial user friendly apps are in amplifying your business presence. There are ample of reasons why on demand app should be in your must-have list.

  • User-friendly features and greater customer’s convenience helps to gain customer loyalty.
  • Use of powerful security features keeps the users data secure and builds in confidence in the users.
  • Promoting on-the-go marketing, these on-demand solutions make your business accessible from anywhere and anytime.
  • It improves sales and helps to grab new leads for your business.
  • With the provision of cashless payment mode, payment becomes lot simpler and faster.
  • Review and rating option in the app helps to track your customer’s feedback.

In the coming days business competition is sure to intensify and only those businesses that remain on the cutting edge will experience the greatest level of success. Specializing in web/mobile app and website development services in India, IKF can help you get there.

Read Also: Should You Build an Android App or iOS App?

Key Factors in Developing On Demand App

Study your audience:

For any online business to be successful, sound understanding of the audience is a must. In this case too, you need to research the audience for whom you want to develop the app. Start by creating a profile of the potential customers, analyze other similar apps available and if possible get feedback from some close customers regarding what they expect from such app. Once you understand your customers and their needs properly its lot easier to make an effective app.

Choose app features:

Pick features that will connect you well with your prospective buyers. Here you will require preparing a list of essential and good-to-have features. While you must concentrate on must-have features, remember that your good-to-have additional features too will play a critical role in wooing your customers and winning their confidence.

Opt for right technology:

Make right selection of technology stack for your app that is easy for the developers to employ and results in an engaging and user-friendly app. If you are not confident about in-house development, you must opt for mobile app development agency. A mobile app & website development company in Pune, IKF experts could be the right choice for this purpose.

Sign up with right development team:

Right team not only refers to experts of mobile app development but also the ones that can be aligned with your app mission. A yielding app is possible only when the team understands your business objectives and works accordingly to design and develop app that meets your desired expectations. Be it technology used or UX design, our developers can help you create just the right app that can improve your ROI.

On demand apps are no longer a trend. They are already a part of several forward thinking business minds. We understand that you would love to leverage this app for your business but wondering if all these bells and whistles will put burden on your budget. As a mobile app and website development agency in India, we suggest you to shrug off these worries as the costs are offset by the financial benefits that on demand apps will provide.