Understanding the link between Online Reviews and SEO

10 min read

Online Reviews are the Biggest Drivers to Boost Your Business
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

There is no doubt that consumers today are smart shoppers. While shopping online, going through the reviews is a norm that helps the prospects to take a confident purchase decision. Any product or service with 4 or five star rating certainly seems convincing to the consumer and improves the likelihood of its sale.

As reviews became an integral part of internet business, they have started to infiltrate search engine algorithms. Working as digital marketing and SEO company in Pune, we realize that the importance of reviews for SEO cannot be underestimated.

According to the MOZ’s search ranking survey result, online reviews make up 10% of how Google and other search engines decide to rank search results. Now that’s a pretty significant percentage. Your business can rank higher on the search engines simply because of what people are saying about you online.

Read Also: 12 Post Website Launch Strategies That Will Ensure Success

As experts of SEO services in Mumbai, here we will help you understand the connection between online reviews and SEO. Continue reading as we break down the different ways in which online reviews impact SEO.

1. Google trusts your customer’s views more than you:

Customers place more trust on what others say than what you put forward and so does the Google. The quality backlinks work in the same pattern. When authoritative people link to your site it indicates that it is offering something valuable. Similarly, Google considers online reviews as the yardstick to measure whether or not your brand is meeting the consumers’ expectations. Numerous good reviews signal Google that the business is real and consumers are finding it useful. On the contrary, bad or mixed reviews reveal that your offerings are failing to match customer needs and hence a fall in your search engine ranking is imminent.

2. Good reviews lead to more traffic and better click rates:

Assume you are searching for a hotel for a weekend getaway. So, which hotel would you prefer- one that has more good reviews or the one that has limited positive reviews? The answer is obvious; you will click the site that shows best reviews. It is clear that reviews can attract or dissuade consumers from your website. Offering digital marketing services in Pune, we understand how clicks and more traffic coming to the site has a definite impact on SEO. Remember when your site gets numerous clicks its credibility improves and this leads to better ranks on search results.

Online Reviews on Google Business Listing

3. Search engines get to know you better from the insights reviews offer:

Search engine sends its crawlers to crawl over your content to find its relevancy for the viewers. The more content you have on your website related to your products/services, the better the search engines understand your business. This ultimately impacts your ranking. So, when consumers write reviews on your website, they in a way are helping the crawlers learn more about your brand. It works as useful content, free from dense-keyword but with the potential to positively impact your brand’s SEO strategy. Working as digital marketing agency in Mumbai, we have always emphasized on quality content creation for achieving good SEO results. Reviews add value to our SEO strategy and hence we view them as a bonus.

4. Review sites can be a blessing in disguise:

Many may not be confident with the idea of letting customers freely drop their views about the products and services. But, if you are offering quality experience to the consumers then believe us; its positive returns will outweigh its negatives. There are several review sites and directories that help business expand their reach and enhance their online reputation management. Let me make this simpler for you. When you search for best restaurant in the town, the top results are usually from review sites. Without putting extra effort and money you get the chance to improve rank organically. Offering SEO services in India for long and having sound understanding of online marketing strategies, we believe that review sites are a great way to funnel the prospective customers to your website.

Believe it or not but reviews, whether good or bad are your friends. Handling them in the right way can contribute to successful SEO.

If you want more insights on online reputation management and SEO, you are free to contact us. IKF is one of the leading digital marketing company in India that has to its credit suite of successful projects. Let us know your concern and we will be there to help you.