Top 7 Instagram Trends for 2021 that can Shape your Social Media Strategy

Instagram ceases to be an ordinary social platform. With its highly interactive and commercial features, it has become an economic engine that can fuel the growth of small and big brands alike. Its increasing popularity makes it imperative for entrepreneurs to keep abreast with Instagram’s latest trends. Hi, I’m Ashish […]

4 LinkedIn Marketing Strategies that can make a Difference!

Can LinkedIn be used as an effective marketing strategy? Here are some stats that will surprise you about the influence of Linkedin. According to B2B marketers, LinkedIn is responsible for 80% of their social media leads. And, nearly 64% of corporate website visits originate on LinkedIn. These figures are surely […]

Importance of Multi-Domain SEO Strategies and its Forms

Digital marketers depend heavily on SEO for building sound brand presence. They are always on the look-out for tactics to boost their SEO & accomplish better search engine results. Wondering what you could be doing to refine your existing SEO efforts? Well, multiple domain strategy is one of the techniques […]

Top 8 Off-Page SEO Tactics

Are you aware of the fact that the first five results on Google get 67.6% of all clicks? Only 0.78% of the users click on the second page for their searches. That’s the reason why staying on the first page of Google is of prime importance. While several factors help […]

How SEO & User Experience can be used Together for Better Conversions

Today, when I think of the good old days, SEO appears to be so simple! Stuffing some relevant keywords in your content and getting backlinks was all that mattered to get ranked on the search engines. But, things have changed over time. As the searches of the users got refined, […]

Types of Search Intent and its importance in SEO

Every person coming to the search engine has a question or topic in mind for which he seeks relevant information. The website that provides the most precise content has better chances of gaining greater visibility on Google. Over the years, the IKF, a digital marketing company in Pune, has closely […]

6 Essential Components That Denote High Quality SEO Content

Google is not explicit about its ranking algorithms. With more than 200 factors determining the ranking of websites, it’s quite evident. However, various SEO statistics have made it clear that high quality content is one of the important signals used by Google to rank websites. It’s no surprise then that […]

Web Design is a Critical Component of your Digital Marketing Plan

Can any enterprising businessman today afford to overlook the importance of ‘feature –rich’ and ‘user-friendly’ company website? The obvious answer is ‘No’. It might sound cliché but a highly functional and attractive website is one of the top priorities of digital marketers. As one of the trusted website designing company […]

Technical SEO or Content Marketing, which one should you go for?

Hi, my name is Ashish Dalia & today I’m going to settle a much-asked question. Technical SEO or Content Marketing. Which one is better? In my experience of leading my team as the CEO of a leading digital marketing agency in Mumbai and Pune, I Knowledge Factory, I have seen […]

A 3 pronged approach toward a successful website!

The main reason a business owner creates a website for his business is generating leads & driving sales. Building a new website or refurbishing an existing one can be quite a tedious task. This is the reason everyone looks to have the best website development company in India to get […]

Is your website being ignored? Here are 5 reasons why

As a business owner, you want your website to be among the top-ranking websites on all search. The point is to get as much organic traffic on your website as possible. Many of the business owners miss out on organic traffic merely because of the lack of efficient SEO services […]

3 Tips to Transform Your Business Digitally

Change is inevitable. Yes, there is a wave of disturbance nowadays. New technology is emerging every second. But have you ever wondered how far we have come? Was it the need, or was it the want? Anyway, the business has been modified with transformation and the drive to create something […]

3 Important Pointers to Create the Perfect Mobile Friendly Website!

The mobile revolution is truly here & it is a fact that Google has modified its algorithm to favor mobile-friendly websites more than regular websites. This has caused a major shuffle in page rankings & sites that earlier used to perform very well in search engine rankings started lagging behind […]

5 Digital Marketing Tips To Beat The Pandemic!

“Hope is being able to see that there is light despite all of the darkness.” When the COVID-19 virus first started spreading, we hardly knew it would become the turning point of our lives or it will cause such havoc in our lives. With the whole nation in lockdown since the […]

6 Reasons Why you Should Have a Responsive Website!

Nowadays we take better care of our smartphones & electronic devices than we do of ourselves! Do you remember the ill-fitting shrunken version of a desktop site on your smartphone in the earlier times wherein you had to zoom & pinch painstakingly to see anything? It was the worst experience […]

5 Tips To Help You Choose The Right Mobile App Development Company In India

Nowadays, cell phones & iPads have become a huge part of our everyday lives & it has become difficult to imagine life without them. Today, apps are available for literally everything we do in everyday life right from chatting with your friends to maintaining your monthly finances, reading books & […]

10 Powerful Digital Marketing Ideas to boost traffic in 2020

As they say, the best marketing doesn’t feel like marketing! Nowadays, we are living in an advanced technological driven world & digital marketing is a vital cog in the marketing machine. The competition is so tough today that it works on eat or be eaten principle! In my experience as […]

Choosing the Best Digital Marketing Company in India for Your Brand

So, you want to choose best digital marketing company in India. Well, every business does! Choosing the right digital marketing company for your business is a big task at hand! You see, digital is a vast expanse of an industry. There are thousands of agencies claiming to be the best […]

Thinking of Building a Website in 2020? Here’s Your To-Do List of Six

Building a website in India in the year 2020 has become a much faster process than it traditionally used to be. Anybody with a little bit of technical knowledge and understanding can create their own website in a matter of minutes. With all the online web building tools available at […]

5 Content Marketing Tips For Small Businesses

Digital marketing may seem like an extravagant expense for many small business owners. But with content marketing, that doesn’t have to be the case! As a leading digital marketing agency in Pune, we believe that content marketing is on a rise to become an industry in itself and there is […]

5 Tips to Run Effective App Store Optimization Campaigns

App store optimization (ASO) is basically search engine optimization for apps. Now a days, apps have become an important touch-point for audiences, as they are an extension of your brand’s experience to the customer. As a leading digital marketing company in Mumbai, we believe that businesses should give equal importance […]

Factors to Mind While Building a Mobile Responsive Website

A responsive website automatically changes to fit the device you’re reading it on. This should not even be an option when developing a website because certainly, mobile users are at par and ever-growing in number as compared to desktop users. It takes only a whim to unlock your phones and […]

Should You Still Be Doing SEO in 2020?

The first position in Google captures around 32% of search traffic, the second position captures around 16% while the 10th position still gathers 2%. That means, in an average monthly search of 550,000, the highest position has the potential to gather traffic of 176,000 which is a lot! But we […]

Changing Mindset of Digital Marketers Post Unlock 2.0

The COVID-19 pandemic has created a highly conducive environment for digital marketing to thrive across industries. But more importantly, it has led to a fundamental shift in the mindset of marketers, as to how they used to approach things before the pandemic and how things are being approached now. As […]

5 Compelling Reasons For Small Businesses To Invest in PPC Advertising

PPC advertising has always been associated with humungous expenditures, as every activity involved in it is paid. It’s true that you need to allocate separate budgets for PPC ads, but it’s not necessary that you have to spend a bomb. There are a lot of parameters that help you create […]

Debunking SEO Myths That are Stopping You From Winning!

SEO can be a complex maze for many beginners as well many experienced professionals. It is an area of digital marketing that evolves and grows faster than any other segment. It is really important to stay on the pulse with the latest updates, trends and features that are being rolled […]

Importance of Audio Content in Digital Marketing

When we think of digital marketing campaigns, we instantly relate them with witty text ads, powerful banners and images, and eye-catching video ads. Where does audio fit into all of this? It’s one of the oldest mediums of advertising and is now fast becoming an integral part of digital advertising. […]

Rebranding Your Business With Digital Marketing During Covid-19

As the pandemic coursed through its path, your business has been efficiently adapting to various changes and anomalies. You created different strategies for reaching out to clients, a different pricing model or may be a relaxed policy for added services. As an SEO company in Mumbai , we believe that […]

5 Reasons Not to Stop SEO During The COVID-19 Pandemic

When the entire world is in a state of lockdown and markets are operating at a record slow pace, it’s difficult for one to even consider marketing products or services at such a time. As an SEO company in India, we believe that business owners need to devise a holistic […]

Importance of Website for Small Businesses in Today’s Digital World

As a small business owner, you may think, as long as you have clients or potential contacts, you may never need a business website. Your social circles may help you pick up clients every now and then, but it can never give your company the traction it needs to grow […]

5 Digital Marketing Tips to Use for the Post Covid-19 Future

As we coursed through the COVID-19 Pandemic, it became more and more evident that digital marketing is indeed the way forward for most industries. As a leading digital marketing company in India, we believe the lockdown gave businesses ample time to introspect on their marketing requirements, and realize the potential […]

Maximize Brand Visibility During Lockdowns With Social Media Marketing

As the COVID-19 outbreak brings global economies to a standstill, many companies face the risk of completely getting wiped out from the market due to lack of business opportunities or getting overpowered by competitors via predatory pricing. Right now, every business is focussing on raising awareness and generating quality leads, […]

Make Your Business Recession-Proof with Digital Marketing

What is the best way to survive an economic recession? The COVID-19 outbreak has caused a mild economic recession with the potential to become severe down the line. And just like every other recession, this will too, run its course and fade away. As a leading digital marketing company in […]

Keep Your Lead Generation Strong During The Coronavirus Crisis

During times like these, panic takes over reasoning! People are easily overwhelmed by the news updates and even the rumours they hear about the economy slowing and markets crashing. It’s true that the markets do slowdown in critical times like these as we are witnessing a drastic shift in work […]

How to find potential customers during COVID-19 lockdowns?

There’s a difference between getting sales and finding potential customers. Potential customers could mean recurring revenue for a long-term basis, finding quality clients that are dedicated and sincere or could also mean getting clients that have the potential to take your company to the next level. That’s why potential customers […]

Get Strong Leads with a Portfolio Website

Any customer who has a certain project requirement, let say a dress designing requirement for example, is most likely to approach a business fulfill their needs. These organizations advertise themselves well enough on search engines and social media, to grab the attention of online visitors. No matter what the requirements […]

Tips to Prepare SEO Strategies for The Post-Coronavirus Future

If you are an ecommerce company you surely can’t ignore the potential of Amazon’s reach. It is an ecommerce landscape all on its own which serves as the focal point of majority of the shopper’s searches. For a small or even a medium sized ecommerce company it can be tough […]

Take Advantage of Amazon Ads to boost your E-commerce Business

If you are an ecommerce company you surely can’t ignore the potential of Amazon’s reach. It is an ecommerce landscape all on its own which serves as the focal point of majority of the shopper’s searches. For a small or even a medium sized ecommerce company it can be tough […]

Tips ensuring Re-branding does not Destroy Your SEO

Rebranding might seem to be a formidable task but at times it becomes a necessity and you can’t do away with it. One of the primary issues that often business owners fear about rebranding is the potential risks it poses to their SEO rankings. As experts of digital marketing, offering […]

How AI is transforming the Insurance Sector

The use of AI (Artificial Intelligence) is revolutionizing the working system of different industrial sectors and insurance is just one of them. Besides the insurtech companies that are vouching for AI tools, the traditional insurance companies too are now showing eagerness to shift their business processes to AI based technologies. […]

Changes Your Website will Witness in the Next 5 Years

Change is the only constant. We have often heard this and it holds true for all businesses including your online store. If you are a vendor selling apparels or fancy home store items online, then your e-commerce site too will require revamping as per the emerging website trends and evolving […]