The difference between Content and Content Marketing is quite apparent: Anything and everything can be termed as content – written, verbal, audio-visual or digitally empowered, whereas content marketing is all about attracting audiences to an experience or destination that we build or optimize to achieve our marketing objectives.
Content as a term is generic. An entire gamut of content types

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You have decided to give the competition a run for their money by building your online presence – better than the best out there. To do so though, you know that you have to look at hiring the best digital marketing agency.
Of course, the entire process of deciding on the agency is also a big task. So what are

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In life, we can win a single battle by being unethical but we cannot win the entire war. This is because, when we act unethically, we create a precedent – a bad name for ourselves and the organization that we represent. When this happens, our reputation starts preceding us, as a result of which ethical people start avoiding us like

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Stories are fundamental to how we communicate as human beings. Storytelling is wired to our brains even before we are born. That is why we connect and understand when told anything in a story form.
Just as children understand the world through fables and fairy tales, we adults get a handle on things when explained with analogies and the like.
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Today users switch between devices like it is nobody’s business. In the morning, you could visit a website from your laptop and an hour later, you could be viewing the same site from your smartphone. That’s why it is taken for granted that a website has to be fluid – so that whatever device the user is on, the website

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2018 can prove to be the year of the wearable – when finally, we have wearables that come with the ability to go beyond the surface, and tell us something vital about our bodies – the original promise of wearable manufacturers.
As a tech savvy digital marketing agency, we have always been at the forefront of emerging technology. Finally wearables

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An initial step towards the monetization of the free WhatsApp messaging platform, Facebook owned WhatsApp announced last September about their plans to come up with this unique initiative for Businesses. They launched a pilot by partnering with companies like BookMyShow, Netflix and MakeMyTrip in India.
Though this new App for SME’s was first made available in markets like Indonesia, Italy,

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