Recently, I had the opportunity to attend a seminar by the motivational speaker, Daniel Jacobs which was on the topic of ‘Igniting your Potential’. The session was a very insightful and an enjoyable one.
About the Speaker-
Mr. Daniel Jacobs is a Commerce graduate from Madras University and also a Post Graduate Diploma in Marketing Management from Loyola Institute, Chennai.

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Technology upgradations, channels, and strategies are constantly pushing B2B marketers to change the digital marketing metrics and evaluate them simultaneously.
According to a survey conducted by Salesforce in 2015, out of the 2,100 global B2B marketers assessed, majority stated, that their pressing business challenges are new business development, creating quality leads and lead generation.
In the age of big data,

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Now that you have coined the idea for your business and are ready to concentrate on the design and development aspect of your website, remember a ‘great web design minus functionality is as good as a Ferrari without an engine.’ Here are six interesting facts about your website that you must know before you start building one:
 1. Life Span

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So, what makes us, entrepreneurs unique? Our constant quest for excellence, a never say die attitude and most often we ask ourselves – “how will the world be different if I lived in it?”
Well, all my life I have parked on these thoughts and have managed to carve out a standing in the digital world. But, there are some

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Most entrepreneurs are often in two minds regarding which option is best for their business or product– Mobile Apps or Mobile friendly websites? Both these options have their pros and cons. It depends on the need, usage and target audience as to what alternative you should go for. Apart from the basic difference of a user interface, there are some

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“A picture speaks a thousand words”. And rightfully so; communication is a vital part of any business. If your audience or your potential client does not understand what business your company is doing it will fail to generate leads or drive growth. Of course there are other ways of conveying your information through words, phrases and content.
But a visual

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Look, browse, shop………bingo! Your favorite Deepika Padukone designer gown is on its way. But is it having an online shopping store? You sure do have the best shopping apparel, brands and a large variety of merchandise in your online store. However your joy doesn’t end there.
There’s a lot more to it. It’s not just about being online nor having

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