5 Compelling Reasons For Small Businesses To Invest in PPC Advertising

9 min read

PPC management agency in India for small businesses
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

PPC advertising has always been associated with humungous expenditures, as every activity involved in it is paid. It’s true that you need to allocate separate budgets for PPC ads, but it’s not necessary that you have to spend a bomb. There are a lot of parameters that help you create the right type of campaign for the right price.

As a leading PPC management company in India, we believe that PPC ads is one of the most efficient ways for small brands to establish themselves. PPC gets you instant results as you are buying digital ad space which is selected as per your needs and customized as per your targets. This way, you marketing and lead generation goals can be achieved faster, giving more traction to your brand image growth.

PPC management company in India for small businesses

That being said, we have listed a few benefits of PPC advertising that’ll encourage you to consider it.

5 benefits of PPC advertising for small businesses;

1. It is cost-effective:

Even if you are spending a certain amount behind each impression, the results you’ll get are far more effective than any other medium. Also, you can always start small and grow your budget as you see the results. The key is to optimize your campaigns and drive down your CPC costs. As a SEM company in Pune, this is one of our core services.

2. Fastest way to get to targeted audiences:

PPC ads platforms, whether its Facebook or Google, allow marketers to target their creatives to a very particular audience group. This way, you can get to your target audiences very quickly without depending on your ads to gain popularity.

3. Quick Entry:

Unlike SEO, getting brand visibility is almost instant with PPC. Even if you are years behind in your marketing efforts as compared to your competitors, you can catch up instantly using PPC.

4. Overall keywords strategy:

PPC can be of great help in your overall marketing strategy. Using dynamic search ad campaigns for PPC, you can find out which keywords are a good match for your website.You can use PPC to test the effectiveness of different keywords so that you know which keywords to target with long term SEO.You can also use PPC as a way to get more installs for your mobile application and strengthen your mobile marketing.

5. Test your product

PPC is an effective way to find out whether your product sells or not. If you have a great website and products ready to ship but don’t know if theproduct converts, PPC can help you.You can run a campaign on Google Adwordsto get targeted visitsfrom audiences, and measure the results.It will cost you to make this test but if you are aiming for a long-termonline presence the money you spend will generate more revenue in the future. This part of our PPC services in India.
For companies looking to kickstart their paid campaigns on social media sites, search engine networks or both, you can check out I Knowledge Factory (IKF). IKF is a leader in digital branding and performance solutions offering expert PPC, SEM and paid social media services, along with premium organic solutions. It is one of the best digital marketing agency in India, providing highly customized solutions for all types of businesses.

To connect with us for a free consultation session, kindly contact email: sales@ikf.co.in or call us on +91 88888 66110.