A website is one of the best tools for marketing a business on social media and forums. It acts as a sales person that works 24/7 throughout the year. It also helps your prospective customers to find your company on the internet, along with giving credibility to your business. In order to make the best out of online opportunities available for your business, you must update your site in accordance with changes in website design trends and technology.
Audience’s first impression of a business is based on its website, and thus redesigning website should be considered on a serious note. It needs a lot of time, money, and thought, but the benefits can be huge.
Here are the top 6 reasons for revamping your website:
- Is your website responsive?
According to a research, more than 17% of the overall web traffic is from mobile devices. If your site is not responsive, there are high chances that you are losing out on your leads and hence customers. People want to have a great user experience on their mobile devices – the same as they have it on their desktops. So, if your website is not responsive, this should be a considered as a chief priority for your business.
- Has the purpose of your website changed?
If the purpose of your site has changed, then update the layout in order to be more aligned with your goals. For example, if your new goal is to provide more lead generation content, then you must ensure that you include call-to-action on the homepage and other popular web pages on your website. It is not necessary to redesign full site each time you change your goals, but it is recommended that you check often to be sure that your website is still in line with your latest marketing goals.
- Does your website look outdated?
This is an important question that every website owner should be asking himself, because a website is the face of a business online. If your website is outdated, it reflects badly on your business. According to studies, clients have more trust on websites that are updated. Thus, clients are ready to spend more on companies that have better websites than others.
If you have not updated your website for a few years, you should consider revamping your website. Up to date technologies such as HTML5 and responsive website design transform the way websites are developed.
- Does your website take too much time to load?
Site speed is one of the most important factors to consider. A lot of visitors will leave a website that takes more than 3 seconds to load, which is a huge loss. Since Google has factored web page speed into their algorithms, a slow website will affect search engine rankings.
Once you increase your site speed, you are encouraging visitors to browse your website for a longer period of time. Consequently, you amplify your chance to convert visitors into customers.
- Is the homepage of your website oversaturated?
It is considered as a bad practice to have an excessive amount of content on the homepage of a website. As you have only few seconds to capture the interest of a visitor, you must be brief and to the point with the content that you add to your homepage. You should let landing pages showcase supplementary details that a user may be interested in and may find significant as they move further down the funnel.
- Are you planning to incorporate a better content strategy?
Extraordinary content on your site is capable of improving everything from client retention to SEO – and with ongoing changes to the search engines algorithms, it is a smart step to implement a strong content strategy. Thus, if you are planning to make some huge changes to your content strategy, revamping your website seems to be a wise option.
A website is destined to bring business. If it is not bringing you business, then it is the time to find out the reason and make required changes. Website development companies should take into account all the points explained above and revamp websites if needed.