Rebranding Your Business With Digital Marketing During Covid-19

13 min read

Primary goals of digital marketing by digital marketing company in India
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

As the pandemic coursed through its path, your business has been efficiently adapting to various changes and anomalies. You created different strategies for reaching out to clients, a different pricing model or may be a relaxed policy for added services. As an SEO company in Mumbai , we believe that every business is doing its best to survive the pandemic by being as flexible as they can, so that they come out strong in the post-pandemic future.

Why Rebrand?

Just like that, consumers have also changed their mindset in terms of spending and allocating budgets for various aspects. They’re looking for companies that are forward thinking, ready for new paradigm shifts and open to new ideas. As a business, you’ve invested tremendously in creating a friendly environment for your clients, by setting up an efficient Work-From-Home process, making your services more flexible, increasing customer support and so on. In short, you’ve worked hard to make it easier for customers to do business with you during these hard times. As a leading digital marketing company in India, we believe this is something you need to communicate to your consumers right away. Not just to your existing clientele, but to every potential customer.

The main reason for telling this to your consumers, is to create an image. An image that says your brand is agile, adaptable and forward thinking. But this is not just one message. It’s a whole rebranding strategy you need to develop and execute, in order to organically build a new brand image. You need to create an omnichannel presence for today’s customers for them to retain the message you are trying to give out. That means, using every popular channel and platform for running your ads.

IKF is the best SEO agency in Mumbai

Using Digital Marketing for rebranding campaigns?

Digital is the place where everyone is. Whether it’s a product launch, a website launch or a re-branding for that matter, everything kicks off in the digital world. It is the center stage for all your ad campaigns. Using digital marketing is the only way to build a 360-degree presence for your new brand.

Read Also: Why Digital Marketing Scores Over Traditional Especially After the COVID-19

Let’s take a look at various benefits of using digital marketing for your rebranding campaigns;

1. Cheaper than traditional marketing:

Traditional channels, like newspaper ads or TV ads cost a lot as the number of options and media space is limited. Digital, on the other hand, comes with no physical constraints and discriminations. Every advertiser can have his/her own prime spot and limelight, and therefore, its much cheaper to run ads on digital platforms.

2. Real-time updates:

Every action or reaction can be monitored and analysed in detail on digital platforms. Digital enables marketers to evaluate the performance of every ad in context to various target audiences, all in real-time, along with making ad-hoc adjustments to campaigns in case if something doesn’t work.

3. Stronger engagement:

Why go with one type of ad when there are multiple platforms? From customized mobile ads to targeted emailers, digital marketing allows you to create a unique world of personalized ads where you can build custom ads as per various target audiences and goals. This way, you can ensure that the engagement is strong and the probability of conversion is more.

4. Quick

On digital platforms, everything happens instantly. Once your ads are ready, just click the button and your ads are everywhere. They are viewable on every device and every platform, at the very moment you publish them. This way, people can start responding to them right away and can spread them very quickly from one platform to another.

5. Device Strategy:

The lifestyle imposed by COVID-19 taught us how to fully harness the potential of mobile devices. People are now understanding that anything from mails, chats and browsing can be done on mobile devices too. That means there are going to be a lot of searches coming in from mobile devices, in the post-pandemic period. As an SEO company in India, we believe that creating mobile-specific rebranding campaigns for SEO and also social media, would be highly beneficial as you can provide mobile users with an optimized experience.
If you’re looking for an expert digital marketing company to plan, develop and execute a unique rebranding strategy for your business, then you can check out I Knowledge Factory (IKF). IKF offering full-range digital branding and digital marketing services in Mumbai, to all types of businesses.
To connect with us for a free consultation session, drop us a mail on sales@ikf.co.in or call us on +91 88888 66110.