SEO-Friendly ways to Improve your Content Discoverability

9 min read

Social media marketing services by IKF
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

It is tempting to imagine your content grabbing all the attention as soon as it’s live but the truth is, the struggle to provide excellent content marketing doesn’t end with content creation; instead that’s where it begins!

Viral distribution of content today is the holy grail of social media marketing but it’s definitely not an easy battle to win against the perpetual, massive flow of information. Having been in the digital world for two decades, working as a search engine optimization agency in Pune, IKF understands the role of discoverability of your content. Before your content goes viral, you have to make sure that it is discoverable. To achieve this you need to adopt essential tactics that ensure your content reaches your target audience. Attention to the fundamentals of SEO considerably takes some of the pressure off the initial connection. But, you need to go a step further in order to make your content more discoverable.

Here it’s vital to understand the bleak line of difference between SEO and discoverability. While SEO is the long term strategy to enhance the brand’s opportunity for discoverability, discoverability is the about establishing connection with the relevant audience by making your content easily available.

Read Also: 12 Post Website Launch Strategies That Will Ensure Success

Let’s analyze some of the effective ways by which you can improve the discoverability of your content and make your offerings more visible and accessible to your prospective customers:

  • Create Right Content and Place it Well: Make sure the content you are creating is relevant and useful to your targeted audience. Working as a SEO company in Pune for substantial period, we emphasize on creation of well-researched content that holds value for the viewers. It might seem to be time consuming but it will definitely pay off better against time wasted on irrelevant content that does not deliver. Also, it is important to house your content rightly by placing it on sites and pages that draw the audience you wish to tap.
  • Break Down your Content into More Readable Format: Large blocks of content often discourage readers as well as search engines. Hence, it is always better to break up your content into a more comprehensible format that is easily compatible even with small screens like mobile phones. Try distributing your media blocks throughout the text to break up the monotony of textual display and encourage viewers to read. Interesting and transparent headlines too work favorably for your website content. So, make sure not to ignore these tit bits.
  • Exploit Social Media Channels: Known for offering excellent services in the field of digital marketing in Pune, we admit that social media is a key part of our proactive content marketing approach. When a reader likes content, he/she wishes to share the same with others. Here, the easier it is for the consumer to share, the better are the chances of viral transmission of the content. With more emphasis on mobile access and social networking site, the websites with social connects definitely enjoy greater advantage.
  • Be Consistent with Quality Content Generation: If you know about the basics of content marketing you must be aware that constant content up gradation boosts search engine rankings. When Google algorithms find constant publication attached to your site, the newer content too has better chances of online visibility. The readers too start relying on your content and are encouraged to share it.

Established as a reputed SEO agency in Mumbaiand Pune, we believe that good content discoverability is the cornerstone of a successful online business. Delivering the brand message to the reader is as important as the producing high quality content. If you are looking forward towards improving the discoverability of your content for your target audience, then you have come to the right place. Backed with a team of content marketing experts and commitment to exceed the excellence, we are here to help you. Our time tested techniques and innovative approach will make your buyer’s journey to your website a smoother and pleasant one. So, just connect with us for a rewarding experience!