Significance of Voice Content and How Designers are Giving it the Right Shape

9 min read

Significance of Voice Content and How Designers are Giving it the Right Shape

We’re living in times where visual graphics and sophisticated voice recognition technology are impacting lives on a regular basis. While visual elements have been in existence for long, the emergence of voice navigation tools is new and making strides in the market. From smartphones to smart watches to automobiles, the Voice User Interface is everywhere.

Alexa, Siri, etc., are some of the smart voice recognition speakers, which have become part of numerous homes. Looking at the rising trend of these voice-enabled virtual assistants, it’s hard to doubt its prospects.

Given the skyrocketing popularity of voice-recognition technology, many businesses today are eager to embrace it to offer better-personalized experiences to their customers. Despite voice technology gaining momentum, it’s still difficult to predict whether its integration alone will be sufficient to meet the requirements of the digital generation or if it will need support of visual graphics interfaces and website development.

Significance of Voice Content and How Designers are Giving it the Right Shape

Highlighting the Importance of VUI

  • It makes life easier as users can get quick answers to their requests without the need to type their queries.
  • The technology's capability to translate the content into the target language removes language barriers.
  • Unlike graphical user interface, VUI has a more humane touch. Companies like Microsoft, Google, and a slew of others are developing more realistic and human-like voice technologies in the hopes of scaling up user acceptance.
  • It is a great option for physically challenged people. For instance, virtual assistants such as Cortana (a virtual assistant developed by Microsoft and available on Windows) are critical for visually impaired persons to work, allowing them equal access to computer-based tasks.
  • VUI is ideal for any activity that benefits from hands-free usage, such as preparing meals or driving.

How Designers Design VUI

As the technology is still in a primitive stage, there are some challenges that designers come across. For instance, consumers may develop wrong expectations from VUI, such as a very natural conversation where their accent or tonalities are registered. Unfortunately, this is not practical.

Designers today are working towards attaining a balance between the expectations of users and limitations of modern technologies within the confines of which they operate. Listed below are some of the practices that help designers develop a more user-friendly VUI:

Understanding target intent

Learning what the consumers are looking for is crucial. Understanding the pain points and interests of intended audience helps create a better system that meets consumer expectations. Also, information gathered on the user language, like how they talk and what phrases they use, paves the way for a viable system that befits different utterances.

Going overboard with the information is a no-no

Providing quality content without being too elaborative is important to a seamless user experience. Users don’t want to wait long; they seek quick solutions. So, smart designers ensure a brief list, starting from the most obvious or popular choices. Later, more categories and alternatives are offered to customers who show further interest.

Visual signal is a consideration

In a bid to offer more satisfying experience, designers incorporate visual feedback that assures users that the interface is hearing them out. For instance, when you use the Fire TV remote and request to play your video, a blue light swirls at the bottom of your device. This indicates that your request is being processed, which gives you the satisfaction of being heard.

Creating a brand identity

Even in our normal conversations, tone of the voice matters a lot as it has an emotional value attached to it. While designing VUI, the dialogues become the personality of your product so designers ensure the dialogue delivery creates a positive impression in users’ minds. Remember, it’s not ‘just dialogues’ but words that satisfy the users’ emotional needs.

Concluding Thoughts

VUIs are here to stay and are likely to be integrated into more products in the future. However, there are some shortcomings of VUI that cannot be ruled out. Industry experts and think tanks believe that combining this technology with visual user interface can help balance out each other’s’ shortcomings and ensure the users get the ultimate experience.

If you’ve read the blog, you’ll understand its intent i- to throw light on how effective voice user interfaces are designed. If you still have any queries or want to learn more about VUI, you can connect with the IKF- i Knowledge Factory team. Our experts will gladly help you understand the innovative solution and even guide you on how to use it for your business growth.